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Breitbart Twitter Analysis

Decent Essays

What do you write when you have no more than 140 characters available, and a story or event you want people to read and respond to on social media? The answer is a Twitter post. Twitter is the second most popular social media site with over 310 million viewers monthly, second only to Facebook (eBizMBA, n.d.). As a microblogging site that melds blogging, social networking and news resourcing, it is by far the most popular social networking site globally (Quora, n.d., eBizMBA, n.d.). I chose to look at the Breitbart News website and Twitter posts to see what was “tweeted” under the digital news organizations umbrella to find what type of content was posted, or reposted. Breitbart’s twitter posts appear to be a mix of Breitbart News stories, reposted tweets from other news organizations, professional news commentators/political pundit tweets, and individual tweets about a story or event. I didn’t see any responses to the tweets, it appears to be an outlet for information without debate, only comments and news links. Brietbart’s Twitter posts are mediated public communication by definition, in that it is “one to many communication” with some questioning and response observed (Wrench, McCroskey, & Richmond, 2008. P. 310). …show more content…

This is how Breitbart News Twitter site operates, but there is very little feedback, and feedback is an important part of the twitter experience. The reader engagement aspect is minimal at best, and if I made only one recommendation to the organization, it would be to engage the reading audience through synchronous and asynchronous communication via the twitter feed (Wrench, McCroskey, & Richmond, 2008. P.

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