British Airways: The Competitive Advantages Of British Airways

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BRITISH AIRWAYS

T0087220
Meera Dasani.

INTRODUCTION British Airways is one of the largest airlines in the United Kingdom. It is one of the largest in terms of fleet size and also the airlines they have. The main place from where they do their business is London where they participate from Heathrow, Gatwick and London city airports. They are also expanding their schedule to travel from Stansted, Manchester, Birmingham and Bristol airports. http://www.iairgroup.com/phoenix.zhtml%3Fc%3D240949%26p%3Daboutoverview. British Airways flies to more than 70 different countries together with their partners and also their franchise. It has a fleet of nearly 200 aircrafts and nearly 40 million passengers travel with British
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British Airways competitive advantage is based on the following points:
•The highest standards of service with a focus on service personalization.
•The variety of choice is another important aspect of British Airways competitive advantage. For example, in the World Traveller cabin, customers can choose from a wide range of Taste of Far East, ‘gourmet Dining’, ‘Taste of Britain’, ‘Great British Breakfast’, ‘Healthy Choice’ and ‘Vegetarian kitchen’.
•Focus on Digitalization and increasing integration of information technology into various aspects of service provision and business processes.
(Dudovskiy, 2016)
In an interview Adam Carson, BA CityFlyer’s managing director had said that they started just as a business but then they listened to their customers and expanded their business. The key to their success is by satisfying their customers and expanding on their choice of destination. They have also added more airports for more flights to take off and for customers to travel easily. (2017, NA).

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