BROOK BOND
Brooke Bond Taj Mahal Tea
Upaasna Rajaram
Shambhavi Rai
Shatrunjay Hegde
Dona Cherian
Varun Agarwal
Rana Chauhan
About the company
Parent company – Hindustan Unilever Limited (HUL)
Vision: To win the love and respect of India, by making a real difference to every Indian.
Mission: The mission that inspires HUL is to help people feel good, look good and get more out of life with brands and services that are good for them and good for others. It is a mission HUL shares with its parent company, Unilever, which holds about 52% of the equity. It is India’s largest FMCG Company. Formed in 1933 (Lever Brothers India Ltd). Major merger in 1956 of Lever Brothers, Hindustan Vanaspati
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Type of buyers
The preference of buyers shows the concern in quality, aroma, strength and the nature of tea type. Normally household women take the buying decision of tea, and these women fall between the age of 30 and 60. This category belongs to the dissonance reducing behaviour where there are not many varieties or differences, however the involvement in the product is high. Due to the humid weather and hectic lifestyle, tea works as an effective stimulant. Another reason tea is popular among the masses is that coffee, a close substitute of tea, is comparatively expensive which most people cannot afford.
While the consumer age group still lies between 30 and 60, with the advent in awareness about health and the benefits of tea, even the youth have started to play a role in purchase of tea. Recent campaigns by Taj Mahal tea with actors Akshay Kumar and Sonakshi Sinha were aimed at attracting the untouched segment of consumers between 18 and 25 as these consumers were more attracted towards the coffee sector.
With this move, Brooke Bond has yet
Coffee consumption in China is highly concentrated in large cities such as Beijing, Shanghai and Guangzhou. Also other cities like Wuhan coffee culture seems to expand. Recently coffee appeals to adventurous young, rich, and urban consumers. This is just because originally coffee is considered as a Western concept to most Chinese consumers. According to Subhuti (2003), the Chinese do not consume coffee because of its potential health value either in terms of modern medical data or traditional Chinese medical concepts. Rather, it has been consumed until now as part of the fascination with western culture that has grown during the past few decades. However the coffee culture is getting well known in China nowadays. Chinese
Have you ever talked about tea before in your life, or ever heard about Tea? People don’t even think about having a cup of tea, people usually think about having a cup of coffee in the mornings. Today tea isn’t as important as it used to be back in the Victorian Era times. Tea was important to Victorian Era life because it was part of their everyday life.
The caffeine in coffee become an ethical increase over alcohol and have become a fashionable social beverage. It was interesting to see how it started off as this very exotic drink only for the upper class and then turned into what it is now. Coffee is a very fashionable drink that does not cost much that many have led their days with in today’s society.
A avid rebel against of British taxation Samuel Adams helped popularize the disdain in Boston to the newly enforced Stamp Act created by Britain. He also played a major part in the Boston Tea party helping to organize it which was shown as a rebellion towards the Tea Act in which British Tea was taxed, problem was that British tea was basically the colonist choice. Adams for Massachusetts from 1765 to 1774. Also he founded Boston's Committee of Correspondence, which helped to coordinate and help with the American Revolutionary War. After he left from his position as state legislature, Adams served as a Massachusetts delegate to Continental Congress until 1781. While in that position he advocated for independence from Great Britain, which could
When did the Boston Tea Party take place you may ask? The Boston Tea Party lasted approximately 3 hours on December 16, 1773. Which this time of year in Massachusetts it is extremely cold at night. I bet now you’re wondering why it’s called The Boston Tea party, or why does it contain the word tea. Did we really have a fight over tea? The Boston Tea Party didn’t get this name til the 1820’s. Before then is was called the destruction of the tea.
In the early 1770s tea was a major form of import and trade for the British Empire. It was one of the most used consumer goods of this time. During this time in the late 1760s parliament passed a tax affected the shipment of the good. The Townshend act proposed by Charles Townshend suggested that all tea, glasses, paper, paint and lead that is imported into American colonies be taxed. The taxes on tea in Britain were remarkably high, however Americans still paid less than the British consumers did. Americans still rejected this tax on tea as tea played a role in the concept “taxation without representation” (17). To reinforce a source of revenue in the colonies the British kept the tax on tea in place (17). Regarding the role of the East India
Every human being having to start the morning with a cup of coffee or tea with hot and delicious breakfast, and mid-morning or afternoon. The great hot coffee or tea is sharing with family, friends and co-workers. Some people are like to drink coffees or teas as taste bold to medium and mild with any types of products. In 19th centuries to now, there are so many food businesses open in the market such as coffee stores, food restaurants, retail grocery stores and food industries. There are different country’s coffees or teas with flavors find in the coffee or cafe stores. The coffee businesses are open such as Starbucks coffee, Dunkin Donut, McDonald, Panera, Caribou café etc. All these coffee businesses have the own corporate stores,
My vision: To become a leader and great role model with integrity while always holding true to my values. To continue to learn in each stage of life and always be willing to discover new things.
The tea industry was able to take note of the effect coffee had on society, and could then target how best to be integrated into people’s daily lives. In addition, Europe at this time was entirely male-influenced, and men were infatuated with the discovery of coffee. Naturally, coffee became the drink of choice, leaving tea in the dust.
Through Honest Tea’s three years of business, their business shows some positive signs of a promising company. Since Honest Tea is a start-up company, it is understandable that their net income is in the negatives since their expenses will outweigh their sales, but as the three years have gone on, their net income has improved, and even increased by 74% from 1999 to 2000 from -$882,359 to -$228,879, which shows a positive sign of growth. Honest Tea is also very capable to pay back their short term liabilities since their current ratio is a high 5.92. Their profit margin has also increased over the three year period from -71.7% to -36.3% showing positive
For its oriental, tranquil looks, suggestively more health conscience ingredients and international wording 'Arizona ' green tea has gained popularity. It now follows the line of many other drinks which have entered this age group over the years, it appeals first to a few, who want to be different and then to almost everyone else to be more like the rebellious. 'Arizona ' Green Tea has not only established a market for its product, but has become
Each and every player of soft drink industry mainly targets the age group of 15 to 30. Though some brands only focus to the urban people and some targets only to rural people. Some targets only to female and some targets to male only.
Samples for the study will consist of youth segment (indicated as consumer in this study) in the age group of 20 to 27 years. Convenience samples are drawn from West Delhi region among the college students. We propose to conduct 4 focus groups with the following profiles:
Young customers are between 16 up to 23 years old. They usually prefer cold coffee drinks or blend coffee drinks, such as iced coffee latte, caramel frappuccino, blended milk green tea, etc.
The consumer market is segmented according to age as well as preferences. People working in offices located close to the coffee bar and on sophisticated teenagers. Younger consumers are often willing to spend more on fancy coffee blends and signature drinks; the health-conscious would be willing to pay extra for “healthier” substitutes such as organic products; My market research shows that these are the customer groups that are most likely to buy coffee products. Since coffee consumption is universal across different income categories and mostly depends on the level of higher education.