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Brook Bond Tea

Satisfactory Essays

BROOK BOND

Brooke Bond Taj Mahal Tea

Upaasna Rajaram
Shambhavi Rai
Shatrunjay Hegde
Dona Cherian
Varun Agarwal
Rana Chauhan

About the company

Parent company – Hindustan Unilever Limited (HUL)

Vision: To win the love and respect of India, by making a real difference to every Indian.

Mission: The mission that inspires HUL is to help people feel good, look good and get more out of life with brands and services that are good for them and good for others. It is a mission HUL shares with its parent company, Unilever, which holds about 52% of the equity. It is India’s largest FMCG Company. Formed in 1933 (Lever Brothers India Ltd). Major merger in 1956 of Lever Brothers, Hindustan Vanaspati …show more content…

Type of buyers
The preference of buyers shows the concern in quality, aroma, strength and the nature of tea type. Normally household women take the buying decision of tea, and these women fall between the age of 30 and 60. This category belongs to the dissonance reducing behaviour where there are not many varieties or differences, however the involvement in the product is high. Due to the humid weather and hectic lifestyle, tea works as an effective stimulant. Another reason tea is popular among the masses is that coffee, a close substitute of tea, is comparatively expensive which most people cannot afford.
While the consumer age group still lies between 30 and 60, with the advent in awareness about health and the benefits of tea, even the youth have started to play a role in purchase of tea. Recent campaigns by Taj Mahal tea with actors Akshay Kumar and Sonakshi Sinha were aimed at attracting the untouched segment of consumers between 18 and 25 as these consumers were more attracted towards the coffee sector.

With this move, Brooke Bond has yet

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