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Bubba Gump’s Employee Retention Strategy

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Bubba Gump’s Employee Retention Strategy
The United States is nation dependent on restaurant industry, over the past 60 years the allocation of the family food dollar toward restaurants has grown from 25% in 1955 to 47% in 2012. Bubba Gump, a young restaurant company (founded in 1996), leveraged a brand based on the Forrest Gump movie (1994). Scott Barnett, President and CEO knew his brand would gain immediate recognition. In the highly competitive hospitality industry all restaurants are looking for the competitive advantage, capturing as much of the food dollar expense. In 2001, Mr. Barnett fully understood that most new brands must differentiate themselves from similar concepts by quality food, excellent customer service and consistency …show more content…

Unknown too many employers in the restaurant industry was the cost of losing an employee is 1.5 times their salary. (Aamondt, M. 2012). In a recent study by Sigma Assessment Systems, stated the third most common reason for employee turnover is company culture. Company culture can be defined as the reward system, the strength of leadership, the ability of the organizations to elicit a sense of commitment on the part of workers, and its development of a sense of shared goals. (Sigmaassessmentsystems.com 2013) Development. The Culture Cycle, effective culture can account for 20-30 percent of the differential in corporate performance when compared with “culturally unremarkable” competitors. (Campbell, D. December, 2011) Scott Barnett and leadership team understood this differentiation of strong company performance and designed Bubba Gump’s people focused culture. The understandable reason for a people focused culture was the known statistic; the restaurant industry has the most employees per dollar of revenue than any other industry. (Money.cnn.com 2007) Bubba Gump leadership first had to understand the job satisfaction and expectation needs of their management. I believe to be thorough they had to understand further needs of their production (Kitchen) and sales staffs (Servers). Although Bubba Gump leadership focused on Management retention, I believe that consistency and the knowledge the local manager has with his staff the culture

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