Bubble Milk Tea

According to Laura C. Martin, in the book, “Tea: the Drink that changed the World,” tea is an aromatic beverage widely consumed around the world. The beverage is prepared by pouring boiling water over Camellia Sinensis leaves, the major tealeaves. The leaves grow in different areas in Asia, but most notably in Chian and India (Martin, 2007). There are a variety of tea flavors. For example, Darjeeeling and Chinese green tea have a bitter flavor, while other teas have sweet, grassy or floral flavor (Teavana, 2015). The Historian John Griffiths explains that upon the European colonization of North America, the colonizers introduced tea to the colonies (Griffiths, 2007). He continues that tea appealed to all classes and has easily adapted to

Black Tea- Black Tea came from China and was sent to England and when it reached them they made it a popular drink.

As the name suggests Honest tea is a brand that produces 100% organic iced teas, aimed at the health conscious. In this assignment I will attempt to, identify the target market, conduct a situational analysis as well as set SMART communication objectives for the brand.

Frist, as the most popular coffee shop in Toronto, people who want to buy drinks in Tim Horton’s have a long line. Since I went to one of the Tim Horton’s which located nearby the St. George Station, people always enter in the shop in a group. However, different types of people perfer to order different kinds of drinks. Moreover, there is a phenomemon that workers frequent the café, and mothers with babies occupy approximately 20% of the whole consumers.

cards in making purchases (Associated Press, January 16, 2006). The results of the study of consumers

Every human being having to start the morning with a cup of coffee or tea with hot and delicious breakfast, and mid-morning or afternoon. The great hot coffee or tea is sharing with family, friends and co-workers. Some people are like to drink coffees or teas as taste bold to medium and mild with any types of products. In 19th centuries to now, there are so many food businesses open in the market such as coffee stores, food restaurants, retail grocery stores and food industries. There are different country’s coffees or teas with flavors find in the coffee or cafe stores. The coffee businesses are open such as Starbucks coffee, Dunkin Donut, McDonald, Panera, Caribou café etc. All these coffee businesses have the own corporate stores,

More importantly, their lack of knowledge would put them in a complete disadvantage. However some discount retailers are able to sell similar level of products but at a fraction of the cost. Perhaps, this is a reason that such a big retailer such as John Lewis is now providing electronic service as well as in store. It is inevitable that more entrants will be making their way into the online market as it is becoming increasingly popular. There is a perception with this that customer service is often diminished as there is no ‘face to the name’. However, with respect to John Lewis this will not be the case as they have a very strong reputation and position in the

Kelly Kretz is the marketing manager of Vincor’s refreshment business in Canada. In October of 2005, she is faced with demands of various new product launches. Not only does she have to manage the leading cooler brand portfolio, but also work on Project Twist. The gist of this project entails launching a new alcoholic beverage to the refreshment market. Deciding on the product characteristics, positioning, branding, packaging and distribution strategy is what follows next.

My devotion to bubble tea is just as tenacious as to the endeavours of the pathway in becoming a doctor. I moved to Twin Falls, Idaho when I was around two years old from New York for my parents’ new restaurant. Often, my family and I would go back and visit, but that was the only times where I would get authentic bubble tea. I prefer to only go to name brand stores such as, Kung Fu Tea, Chatime, Quickly, Coco, and Vivi Bubble Tea because from past experience from dreadful milk tea. UChicago is the place where I can be away from my family and still feel at home surrounded by my

For TeaPops, we generate our revenue through direct sales to our customers. We set pop-up stands around campus so that we able to increase our reach to our customers. During the semester, the most success we had was in Brooks Residence hall. We share our location with customers by sharing it on our Instagram page.

Due to differences in culture and perception between non-Chinese and Chinese Australia; Chatimes exotic flavors of its tea; may limit its appeal to non-Chinese Australians as these flavors may be considered too foreign and therefore unappealing. Chatimes primary marketing towards Chinese Australian’s may also limit ‘bubble tea’s appeal’, as non-Chinese Australians may be unable to identify with the product and therefore reluctant to try it.

People in China were the first drinkers of tea, they believe tea has a hugely beneficial for health. In the begining, tea was a scarce and rare product, and was only consumed by royalty and it wasn’t until the discovery of more kinds of tea plants during the Tang Dynasty (616 – 907) that tea became available for people of lower classes. Tang Dynasty was the heyday of the Chinese Empire, and traders journeyed to China from the Middle East to obtain silk, porcelain and tea. During the Tang dynasty, a Buddhist monk, Lu Yu (733-804) described types of tea, its uses, the preparation and benefits of drinking it. The most important was, he connected the tea drinking with a spiritual aesthetic that reflected Buddhist, Taoist, and Confucian religious

Through Honest Tea’s three years of business, their business shows some positive signs of a promising company. Since Honest Tea is a start-up company, it is understandable that their net income is in the negatives since their expenses will outweigh their sales, but as the three years have gone on, their net income has improved, and even increased by 74% from 1999 to 2000 from -$882,359 to -$228,879, which shows a positive sign of growth. Honest Tea is also very capable to pay back their short term liabilities since their current ratio is a high 5.92. Their profit margin has also increased over the three year period from -71.7% to -36.3% showing positive

For supermarket and restaurant chains, the sale typically is made to the purchasing department/buying division of the retailer. These sales often involve a significant amount of field testing by the direct sales force, giving Tasteless a competitive advantage. Tasteless heavily advertises its products in trade magazines and attracts individual sales through advertising in media such as health care magazines. Individual clients include CEOs of Fortune 1000 companies, as well as individuals from coast-tocoast. Management’s objective is to establish Tasteless as the most recognized and respected tea brand in the U.S. market, eventually supplanting Lipton Tea as the market leader in tea brand recognition and tea sales in both the higher-end and lower-end tea markets. While Tasteless currently is experiencing some sharp growing pains, the good news is the growing interest in different types of non-traditional beverages, combined with increasingly health-conscious baby boomers and younger adults. These factors have tripled sales over the past five years ending December 31, 2008. At the same time, new local and regional competitors with a bevy of new products are offering fast delivery from local production centers and in some cases lower prices, challenging Tasteless for retail shelf space. Without this shelf space, especially in supermarkets, Tasteless’ tea products cannot be retailed on a volume basis. Tasteless has

According to an interview from Daniel Lui, a tea expert who has been studying the art of traditional Chinese tea for decades and set up his business in Vancouver’s Chinatown to teach others the art of tea, says “Virtually all teas are from the Camellia sinensis plant. What determines the different varieties of black, green, white, oolong, and pu-erh are location, harvesting time, method of harvesting and processing”(Silver, 2011). These five kinds of tea have different colors and flavors because of their difference in location and harvesting method. The first kind is black tea, which is also called red tea in China, is a post-fermented tea that produces dark tea water when steeped. This tea has various pure qualities, which blends easily with other flavors to create a rich and exquisite taste. As the second kind, green tea is light and refreshing. It contains the largest amount of caffeine and vitamins and has a subtle flavor and light color when steeped. The third one is white tea, which is light and delicately smooth. It has the least processed procedure that only undergoes steaming and drying, and leaving to its natural state. The forth one is Oolong tea. Oolong Tea has flowery sweet aroma combine with a pleasantly sweet after taste; it never loses its appeal no matter how often people drink it. And the last one is pu-erh tea, which is the strongest and most bold flavor tea. Unlike other teas, pu-erh 's quality and taste