a luxury brand. Weakness: (Analysis base on Competitor):The chanel weakness is they do not implement diversification policy. According to a survey of male luxury market in China, male luxury market by more than 70% of the total market luxury goods. In promoting the sale of its products at the same time they should focus on the development of men's products as the chanel men's market development obviously is inferior to than other competitor. For some product price of Chanel maybe reasonable