Business Administration & International Business Essay

1784 Words Nov 8th, 2010 8 Pages
BUSINESS ADMINISTRATION & INTERNATIONAL BUSINESS
In the literal meaning, Business refers to an organized approach to providing customers with the goods and services they want. Business Administration has over the years taken the form of a formal field of knowledge, besides engineering medical and even closely-related Economics. In the 20th century, with the development and growth of business schools in America and Europe, the dynamics of business administration changed. With more research conducted in a professional way, Business Administration has also given birth to its branches.
Among these, International Business is one such off-shoot or part of business administration, which has seen tremendous growth in this age of internet.
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Marketing covers many areas of business which to a great extent deal with the customers. These can range from pricing the product to conducting research about consumer needs. While some of aspects of Marketing may be common in International Business, there are areas like Marketing Research which differs greatly for International Business. In International Business since the business is conducted from different lands, so the seller may not be very well acquainted with the customer. Instead his focus is different, as he is more inclined towards pushing his product to the seller and not much concerned about branding activities etc. still this is a very generic statement and may not apply for every case.
Finance in Business Administration is primarily focused on gaining profits. It may be of decision-making nature that which areas of business are more profitable and which is not. Then the finance to a greater extent is focused on the day-to-day activities of keeping cash accounts etc.
Human Resource Management is a crucial step in Business Administration, which focuses on hiring, training and retaining best manpower to carry out business activities.

Focus Areas of International Business
Once it comes to the International Business, the focus is more widened. The trading parties are concerned with far more issues than they are concerned while operating in local market. Although, Marketing, Finance and Human Resource

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