Business Analysis : Pearson Publishing

Strategic Management Strategic Management: Concepts & Cases 14th Edition Fred David Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall Ch 1 -1 Learning Outcomes         Describe the strategic-management process Discuss the three stages in strategic management process (strategy formulation, implementation and evaluation activities) Explain the need for integrating analysis and intuition in strategic management Define the key terms in strategic management Discuss the benefits

the Strategic Management Process? Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall. 1-1 The Tools of Strategic Analysis Walt Disney Company 1984 Profits: $242 Million Theme Park Operations: 77 percent of profits Consumer Products: 22 percent of profits Filmed Entertainment: 1 percent of profits Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall 1-2 The Tools of Strategic Analysis Walt Disney Company Hired Michael Eisner - 1984 1

information technology CASE: Content Objective: 3.1 3) One type of competitive advantage Amazon was able to implement in selling books over the Internet was that of being a new market entrant. TRUE Diff: 3 Page Ref: 95 AACSB: Analytic skills CASE: Analysis Objective: 3.2 4) A firm can

(2005) Analysis Methods in Business Studies: A Practical Guide (3rd end). Harlow: Financial Times Prentice Hall. Gill, J. and Johnson, P. (2002), Analysis Methods for Managers, 3rd End, London: Paul Chapman Gaffe, M. (2008), Business communication, activity and product, Mason, OH: South- Western Engage Learning. Hellenes, S. (2010), Global marketing, London: Pearson apprenticeship limited Johnson, P. and Clark, M. (2006), mapping the terrain: an overview of business and administration analysis methodologies

3 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Stage One—Identify, coordinate, and manage all forms of external communication under one umbrella. Stage Two—Extend the scope of communication to include everyone touched by the organization so that all external

my) 4. Rationale for the inclusion of the course/module in the programme Doing research is an important activity of the for today’s business environment. Business and economics students need to understanding basic concepts of business research methodology and research process as well as acquiring basic research skill. Application of the basic business research concepts and ability to prepare a sound and

Semester 1, 2010 Lecture 1 Unit 1 – Business Decision Making and Accounting Lecture Activity 1 1. The accounting information system comprises four main procedures: analysis, recording, reporting and identification. The order in which they occur is: a) Reporting, analysis, recording, identification b) Identification, analysis, recording, reporting c) Analysis, identification, recording, reporting d) Identification, recording, analysis, reporting e) Analysis, recording, reporting, identification

Books Badaracco Joseph L. Jr. & Webb, P. Allen, Business Ethics: A View from the Trenches, California Management Review, 37, No. 2, Winter, 1995. 2. Daft L. Richard, Management, 4th. Ed., Dryden Press, Orlando USA, 1997. 3. Daft L. Richard، Management, 6th. Ed., Thompson South-Western Publishing Co, 2003. 4. Hellriegel, D. & Slocum, J., Management, 6th.ed., Addison Wesley Longman Inc., New York-U.S.A, 1996. 5.Jean, J. Lamb in, Marketing Strategy, 2nd.ed., Paris, 1993. 6. Kegler, Cassandra, Holding

equity has Louboutin fulfilled in the given scenario? A) energized differentiation B) relevance C) esteem D) knowledge E) advantage Answer: A Page Ref: 245 Objective: 2 AACSB: Analytic skills Difficulty: Moderate 4 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 13) Christian Louboutin is a footwear

Strategy………………………………………………………………………... 3 The Business Model ………………………………………………………………………. 3 The Platform ……………………………………………………………………………… 4 Key Success Factors (KSF) ………..……………………………………………………… 4 Evaluating a Company’s External Environment ……………………………………….. 6 The Five Forces Model of Competition ………………………………………………….. 6 The Industry ………………………………………………………………....……………. 7 The Four Test of Resources Competitor Power ………………………………………… 8 SWOT Analysis ……………………………………………………………………………