Business Case vs. Business Plan
Sunilkumar Patel
Wilmington University
Benjamin Franking has once said “By failing to prepare, you are preparing to fail.” This quote is still stands to true no matter which side of the global you visit. Especially in businesses, not discounting what size is it, it is very important to plan ahead; set goals whether they are short term or long term, share the vision with its employees. All these are mentioned in business plan which states how business will operate, earn revenue, make profit along with where it will be moving towards in future, which should all support its mission statement and share same vision. On the other hand a business case is an opportunity or problem or a statement which starts out as a thought and turned into a document that sets the guidelines of how to make it into a reality. This paper defines what are differences between business case and business plan and how they are used in businesses. There are also few different examples of business cases are provided and described which the best one is and what makes it the best one compare to the others.
Having a business plan for any organization serves as a bible for any organizations which their internal standards, organizational goals, vision and mission statement is set forth. A business plan could used be used to raise money from investors for business venture or it can be used for employees to see which direction company is heading. A business
| Most successful companies utilize business strategic planning to set priorities and goals for the organization's future; outcomes include short-term goals and long-term strategies. A clearly written, well designed strategic plan can align business units, divisions and employees so that the vision of the management team and the mission of the company can be fulfilled. As companies evolve and the environment changes it is critical for companies to maintain a disciplined execution of the strategic plan.However, if they are not
After gaining enough knowledge on the types of business structure, business owners can proceed to the process so that their plans of owning a business will turn into reality. After reading several resources, the process will be divided into five stages. The first stage is the planning and research. This involves developing viable business ideas, knowing the target customers and possible competitors, searching for the right location, thinking what will be the business name, and marketing strategy. In this stage, a business plan should be made. Business Link (2016) refers, “business plan as a document that defines why you’re in business, your goals, and how to achieve those goals and it also covers all major aspects of the business, including
A Business plan will also influence the CEO to clearly outline the intended niche and target market through research; possessing a transparent understanding of the demographics, behaviors, geographic’s, and psychographics (lifestyle) argued Parmele (2013) from business plans.com. Additionally, completing a business plan will allow the company to be more realistic differentiating their products, marketing approach, and determining financial factors involved.
The business plan of any organization can only occur after a successful strategic plan is form and securely in place. The strategic plan in any corporation, organization, and small business ventures has a vision on where this organization needs to be in the future. “The strategic plan is a long-term (three- to- five years) views of where the organization is going” (Hillestad & Berkowitz, 2004, p. 32). A strategic plan is just that a plan of things to come and how to attain the business or how
If the company wants to solve its problems and become attractive for the potential investor, it should solve all its problems. The most important, company has to develop a business plan. In this plan, all the problems will be solved through stating company’s vision, mission, objectives, marketing, production and financial plan.
A sound business plan creates the foundation for the future of your business. However, the management is mostly too busy with various responsibilities - focusing on the product/service, pursuing customers, team management, and administration – to prepare a stalwart business plan. Also a business plan is not a one-size-fits-all document. We at understand this and have over 200 man-years of collective experience to provide you a compelling solution package. As business plan consultants we advise you in polishing your ideas and strategies to make your business beneficial. There is no “exact” method to design a business plan. Bizwin is a business plan consulting firm, and our priority is to cover the important questions pertaining to every aspect
Details all possible impacts, costs, and benefits, clearly compares alternatives, objectively includes all pertinent information, systematic in terms of summarizing findings
Barringer, B. R. (2009). Preparing Effective Business Plans: An Entrepreneurial Approach. Harlow: Pearson Education Limited.
212) Strategic plans will answer the questions “Where are we going?”; “What is the best means to get there?” Strategic plans are the most important aspect for the business because it will set the tone and framework for the entire organization. Strategic plans look at what the current environment the business is in, what are the capabilities of the organization, and the resources available for the business. With the strategic plans in mind, the business comes up with its vision and mission statement. All the other plans are supposed to get the business to the goals set by the strategic plans. (Solomon et al.,
The first step to starting a business is to create a business plan. A business plan is a document that outlines the overall strategies of a new venture and how those strategies will be implemented (Ebert &
A business plan is the core of your business and a must have. It is the roadmap that brings your business idea into a reality. A business plan is a written document that describes in detail how a business, usually a new one, is going to achieve its goals. It guides your business from the start- up stage to developing, growing and managing your business. It can also be used to get funding.
A business plan is a road map for a team or business and it can be used, as an eternal tool for potential customers and partners. The business plan should describe in details the entire business venture, technology behind it, the size of the target market, customers, competition, business model, team, financial needs and exit strategy. The business plan gives a company insight and allows them to think things through early enough in the process to ensure they have a well defined venture goals and objectives. It also gives the business direction to a clear path for the team to follow and implement on their venture.
Starting a new business is an exciting venture and has its unique mix of challenges and rewards. Many are set-up for failure if no clear goals or measures are established and adhered. According to the Small Business Administration, “Planning is critical to successfully starting and building a business.” The best advice for a new entrepreneur interested in starting a business is to create a solid business plan that outlines the business in its entirety. A well-constructed, written business plan will help owners remain focused on their operations, marketing and financial measures through the duration of the business life. In addition, knowing the risks involved in starting a business can help prevent and minimize mistakes that cause many
Business plan - The ability to develop and execute a business plan. Manage finances well - Ability to manage finances including a thorough understanding of business financial statements.
Furthermore, the basic start of a business begins with a business plan. “A business plan precisely defines your business, identifies your goals, and serves as your firm’s resume”