Unit 2 Task 1
Costumer Service
Introduction
In this task I will be looking at costumer service and the affects it has on businesses. I will be looking into the Morrison’s organisation who is the UK’s fourth largest food retailer with over 400 stores. There business is mainly food and grocery where costumers go for their weekly shop. Every week nine million customers pass through their doors and 132,000 colleagues across the business work hard each day to deliver great service to them. Morrison’s started in 1889 by William Morrison who started from a stall in a Bradford market came to the inspiration to innovate and lead the way in supermarket retailing. http://www.morrisons.co.uk/corporate/About-us/Company-history/ Customer
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If a business didn’t have any costumers to buy there products or services then the business just wouldn’t survive. So this is why they have to give good costumer service so they can keep getting repeat business from the costumers. http://www.toolingu.com/definition-900160-11811-external-customer.html Why is customer service important?
Customer service is important because if it wasn’t put in place in any of the business out there then this will affect the businesses profit margins as well as their business image. This is why businesses need to meet the wants and needs of all their costumers as they are the ones that make your business work. If costumers didn’t buy any products or services then the business wouldn’t work as they wouldn’t make any profit.
Methods that can be used to improve customer service
A business can improve on customer service by training their members of staff to give good quality costumer service but the employee would have to find out the needs and wants of their costumers. An example In Morrisons for improved costumer service would be they train new employees before they start work in there new job so they will do all the relevant training to give good costumer service to their costumers so they would teach the staff to help the costumers out and this training process takes between 8-10 hours. Another example
The customer service personnel should be in a position to acknowledge their clients and pay attention well to whatever they say and put into practice active listening. They should also give a chance to the customers to respond to the services the company offers perhaps through the enterprise’s website. For any company to prosper, good customer relation is paramount in building a loyal
Customer service involves a consideration of what is needed to treat the customers in a desirable
External customers are anyone that the service is provided to, for example the organisation I work for provides a certification service for home improvement companies (that apply energy friendly measures- Wall insulation, solar panels etc.). These are classed as our external customers and are the people that purchase our services.
Customer service is a term which means a measure of how well products and services meet or exceed the customer's expectations. It is important to have this within a business as it creates a good relationship with the client and you gain their trust, It increase customer life time value and retains customers to stay with your company and have repeat sales. Having good customer service will also reduce negative feedback such as bad words getting around about the company.
Customer service is the most important aspect of any business. Without an adequate relationship with its consumer base, a company is at an enormous disadvantage.
Customer service is the provision of service to customers before, during and after a purchase. Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer expectation. Good customer service is
Customer service must satisfy the needs of the customers to ensure a service companies’ quality is maintained.
Direct attention: He can improve his customer service by providing direct attention to what the customers are saying. Practice active listening so his customers feel heard. Clarify and rephrase what the customers say to ensure he understands them. He can empathize with and reflect their feelings by saying things like, “That must have upset you” or “I can see why you feel slighted.”
Businesses exist to produce goods and services. If someone is thinking of starting up their own business or becoming part of an existing business, they would have to have the knowledge of what makes business work successfully and know how to how to apply that knowledge in the particular area of business. For this unit I will be entering and exploring the world of business. For this unit I will encounter and evaluate information provided by certain businesses and actually gather my own information from at least one business. The business I have chosen to study is J Sainsbury’s.
Customer service is the most critical factor that affects the retail business because it affects not only revenue/profit but also customer loyalty. Retailers need to focus on what the customers want and what they expect.
I agree with the statement, when a company provides great service to their customers in turn costumers then become brand loyal to that same company. Equally important, I agree that a customers has a strong emotional connection to the business according to Scarborough, N. M. (2014). Moreover, the company reputation benefits for having great costumer service. Thus, allowing for the customer to have confidence in the company if or when there is any problem or concern with the merchandise or service provided.
Customer Service provides assistance and advice to a company for individuals that use or purchase products or services. For example, if you go to a bank service the people who work in the bank will provide you with assistance and advice because they don’t want your business to fail, also, they will give you ideas and recommendation on what you should do on the current state of your current business
Waitrose retail report There are many altered of retail across the sector with diverse way of retailing and customer from severing different types of people class .I have chosen Waitrose because I work for them as a section manger and feel that I have the experience in the company various customer and marketing techniques which Waitrose uses .Waitrose is traditionally know for it trust and quality of its products from its essentials Waitrose to its up market brands (duchy ).Also Waitrose have a comprehensive customer service which bring a unique experience for their customers and brands Waitrose with other retail don’t necessary have .Evening know Waitrose is most known for its upmarket prise and approach Waitrose have various of customer
Customer service is definitely important in automaker market, because customer who drives broken car, it is possible to occur a serious car accident. I believe that most of customers do not have car knowledge and need a high quality after service.
The demand for high customer service varies between consumers and type of good they are purchasing. Customer service is a costly benefit to provide but it can bring substantial benefit.