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Essay on Business Marketing

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Examine the nature of the distinctive managerial, organisational and developmental characteristics of small businesses vis-à-vis well-resourced large companies. What are the implications of such distinctiveness for small businesses attempting to achieve sustained growth?

Entrepreneur is someone who takes a risk and initiates to take up an opportunity in the market for any goods or service to be sold to the consumers. All decisions are made by the entrepreneur as he is the risk taker and this obviously involves people working under him for example managers. All the capital is raised, decisions are made by the entrepreneur and business activities are monitored by the owners itself. As Bolton(1971) describes in his report small
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Branson had earned enough money from his record shop to buy a country estate, in which he installed a recording studio. He leased out studio time to fledgling artists, including multi-instrumentalist Mike Oldfield and controversial bands like the Sex Pistols, whom other companies were reluctant to sign. Virgin Records won praise for exposing the public to obscure avant-garde music, but Branson sold the Virgin label to EMI in 1992, to help fund his airline company.
Branson had formed Virgin Atlantic Airways in 1984, and he went on to launch Virgin Trains in 1997, Virgin Mobile in 1999, and Virgin Blue in Australia in 2000. Branson continues to launch new business ventures, with Virgin healthcare announcing in January 2008 that it would open a chain of health care clinics that would offer conventional medical care alongside homeopathic and complementary therapies. Virgin Money also bought the Northern Rock bank in 2011.”(https://www.brightsidestartuploans.org/knowledge-bank/business-and-finance/famous-businesspeople/famous-entrepreneurs-richard-branson) Richard Branson started of small and is now one of the richest entreprenuers in the world, infact he is looking forward to more challages and anyone can submit their business venture on the Virgin website andhe may consider if he is interested.

However not everyone is so lucky and not all entrepreneurs are willing to take high risk and to grow their business on a
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