Business Plan For Melbourne Management Technology

1312 Words Sep 29th, 2015 6 Pages
By focusing on its strengths, its key customers, and the underlying values they need, Melbourne Management Technology will increase sales to more than $10 million in three years, while also improving the gross margin on sales and cash management and working capital.

This business plan leads the way. It renews our vision and strategic focus: adding value to our target market segments, the small business and high-end home office users, in our local market. It also provides the step-by-step plan for improving our sales, gross margin, and profitability.

This plan includes this summary, and chapters on the company, products and services, market focus, action plans and forecasts, management team, and financial plan.

1.1 Objectives
1. Sales increasing to more than $10 million by the third year.
2. Bring gross margin back up to above 25%, and maintain that level.
3. Sell $2 million of service, support, and training by 1998.
4. Improve inventory turnover to 6 turns next year, 7 in 1996, and 8 in 1997.

1.2 Mission
MMT is built on the assumption that the management of information technology for business is like legal advice, accounting, graphic arts, and other bodies of knowledge, in that it is not inherently a do-it-yourself prospect. Smart business people who aren 't computer hobbyists need to find quality vendors of reliable hardware, software, service, and support. They need to use these quality vendors as they use their other professional service suppliers, as trusted allies.…
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