Swot Analysis : Frozen Yogurt Essay

INTRODUCTION…………………………………………………………………………………………………3 INDUSTRY BACKGROUND………………………………………………………………………………….3 COMPANY BACKGROUND………………………………………………………………………………….4 MACRO ENVIRONMENTAL FACTORS………………………………………………………………….4 MICRO ENVIRONMENTAL FACTORS…………………………………………………………………..5 SWOT ANALYSIS…………………………………………………………………………………………………5 TARGET MARKET……………………………………………………………………………………………….6 TARGETING STRATEGY……………………………………………………………………………………….6 RECOMMENDATION…………………………………………………………………………………………..6 BIBLIOGRAPHY……………………………………………………………………………………………………7

Contents Executive Summary 2 Current Marketing Environment 3 SWOT Analysis 5 Strengths: 5 Weakness 6 Opportunities 6 Threats 7 Short-term and Long-Term Objectives 7 Marketing Strategy 8 Position 8 Pricing 8 Promotion 9 Product Strategy 10 Distribution 11 Bibliography 12 Appendix………………………………………………………………………………………………………………………………………14  Executive Summary Yogen Fruz is a frozen yogurt company attempting to expand its number of stores within China. The brand is built around the idea of using high

(http://www.baskinrobbins.com/ ) Häagen-Dazs also offers yogurt in most of its stores. Although the flurry of consumer interest in low-fat yogurt and low-fat ice cream certainly created some new market opportunities, it is not clear how consumers will react to these products over the longer term. One reason is that many consumers who were initially excited about being able to buy a good tasting, low-fat frozen dessert have realized that low fat does not necessarily mean low calorie

According to Advertising Age (September, 2009), premium ice cream and frozen yogurt products are losing market share to mid-priced and other frozen dessert products. Information Resources reported that frozen ice products comprised a third of the $2.4 billion ice cream category for the year ending May 21, 2007, generating $717.7 million, up 9.3% from the previous year. Based on this information, it is anticipated that the frozen dessert market can be divided into two customer

Signature Frozen Yogurt Table of Contents Executive Summary For the past 28 years we have been committed to offering a wide variety of healthy entrée options at the highest quality for a reasonable price, however, we have never offered a selection of healthy option desserts and therefore have decided to launch a new product, the Signature Frozen Yogurt. This product is a secret blend of all-natural ingredients. One of the most important ingredients is real nonfat milk, which has been

How should new store offering catering option so that it can generate additional revenue and be competitive over other MSC stores that also have catering option? Analysis Marble Slab Creamery is a strong healthy business that has more strength over weaknesses and more opportunities that could cover threats (Exhibit 1-SWOT Analysis). By selecting the optimum location, MSC could avoid direct competition which is strongly impact the company. Location decision would directly

The SWOT analysis evaluates the strengths, weaknesses, opportunities and threats of a company. It assesses the company’s market, the company itself, the company’s competition and the company’s threats. (Olsen, E, 2010) Existing Customer Analysis The existing customers of the Ifantis products are of all ages since the products are addressed to the whole population. They choose

A PROJECT REPORT Submitted by: Karan Narwani Class: 11th Com J Subject: MARKETING THE INDIAN HIGH SCHOOL DUBAI JANUARY - 2013 Remarks: _______________________. Signature: ______________________. THE INDIAN HIGH SCHOOL, DUBAI BONAFIDE CERTIFICATE Certified that this project report “Corporate Wars” is the bonafide work of “KARAN NARWANI” who carried out the project work under my supervision. _____________________________. Teacher In-charge (Mrs.Megha Rohra) Firstly, I would

EXECUTIVE SUMMARY Company: Marble Slab is a company that is famous for making fresh ice cream. It sells its premium prestige ice cream that is made daily with unique toppings. The unique thing about Marble Slab is the customers’ ability to completely customize their ice cream the way that they want to eat it. Instead of having a predetermined flavour, customers are able to mix their flavours of ice cream that they please and put a numerous amount of toppings on them that include Bananas, Strawberries

Everyone loves the taste of the rich and savory Ben & Jerry’s ice cream. It’s a craving that mixes favorite ice cream flavors packed full into one container. Whether it’s Hazed and Confused or Cake My Day , there are over one hundred flavors to choose from. Ben & Jerry’s began in 1978 when two friends came together and opened their first scoop shop called Ben & Jerry’s Homemade. Their goal was to make the best ice cream possible, use their business to do good , and have fun. The euphoric flavors