Assignment One
BUS642 Business Research Methods and Tools
August 27, 2012
What is business research? Why should there be any question about the definition of research? “Business research is a process of planning, acquiring, analyzing, and disseminating relevant data, information, and insights…in ways that mobilize the organization to take appropriate actions that in turn, maximize performance.” (Cooper, & Schindler, 2011, p.4) Research is a planned and systematic process of inquiry and discovery providing decision makers with information and insight to more accurately answer proposed questions concerning business decisions thus lowering possible risk associated with those decisions. There should be questions on the definition
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Basic research is about understanding the various processes between memory, learning, and knowledge. It is about finding information simply to find information. While it may become applied later, it is not sought out for its application to current events. The question of whether a salesperson should be paid salary or commission as a basic research question would be; would the sales people be better motivated to sell if they were paid by commission or salary. An applied research will go into further detail of the basic question. It might suggest if we pay our salespeople salary or commission, would customer satisfaction drop? Another example would be, if a salesperson is performing subpar in sales, would changing the person pay from salary to commission improve the person’s sales? Would our salespeople’s attitude change toward customer if we pay them salary instead of commission?, would be another example. A sales force manager needs to have information in order to decide whether to create a custom motivation program or purchase one offered by a consulting firm. What are the dilemmas the manager faces in selecting either alternative? In the case of developing a custom program, the manager’s dilemmas might be finding personnel that can design the program. Does he have the qualified personnel to perform the program? He/she will have to decide if the personnel are qualified enough to design a program and perform the program once
Research can be used in many methods, for example: questionnaires, television, leaflets, books etc. it allows us to keep up to date on the new findings or discoveries e.g. a new type of cancer or a new vaccination. Research is the investigation into
How would you define research? What is the purpose of business research? How has the Internet changed the quality and quantity of research?
WHAT IS RESEARCH? It is a planned process whereby information is collected for a specific purpose, analysed and reported.
According to Depoy and Gittin, research is a way individuals think about problems in systematic way. Research is generally described as description, exploration, analysis, prediction and problem solving. There are different types of research and these researches are called the experiments, quasi-experiments and non-experiments. The purpose of research is to provide the insight to practice, it also enhance individuals understanding as well as developing new approaches with different topics, get to test your research for effectiveness. Understanding research is important because it helps to build individuals knowledge bases and informs decision making in practice. Research also enable us to make sure that our practice are up to date with relevant information.
Before launching or expanding a business venture, there needs to be an understanding of the industry, its competitors, and its customers. Market research is vital in assisting companies in the decision-making process and their marketing direction. Data from marketing research is important because it provides companies with ways to identify opportunities, identify market potential, minimize chances of loss, devise effective marketing strategies, gauge customer satisfaction, and serve as an evaluation tool.
A sales force manager needs to have information in order to decide whether to create a custom motivation program or purchase one offered by a consulting firm. What are the dilemmas the manager faces in selecting either of these alternatives?
Research is primarily an investigation. Researchers and scientists gather data, facts, and knowledge to help better understand phenomenon, events and people. Through research, analysis, investigations, and experimentation, we gain a better understanding of our world. As I skimmed the text to find a definition, I found the word research several times on several of the pages in the first chapter. Research is fundamental to any scientific enterprise and statistics is no exception.
2) Will the benefits gained from the program improve employee motivation enough to warrant the expenditure?
What is Market Research? When you collect and identify data (qualitative data and quantiative) about customers, the market and competitors.
A survey was conducted to determine whether or not Starbucks should introduce lunch and dinner foods to the menu. Three thousand individuals were surveyed at various retail locations and malls. A series of 11 questions regarding the likes and dislikes of current food and beverage choices as well as possible future lunch and dinner options revealed several findings for Starbucks. Starbucks has decided to analyze the data as follows. If, 60% of the individuals answered Agree or above on a question Starbucks would accept. Furthermore, if seven of the eleven questions received 60% in the Agree or above column, the
I heard the news that the President of Sparklin Automotive Company has decided to go off my recommendation and adopt the Balanced Scorecard, which I believe he adopted it to improved the performance of the employees as well as the company itself here at Sparklin Automotive Company. The President of Sparklin Automotive Company took the time out and sent me an email informing me "We at Sparklin Automotive Company have decided to adopt the Balanced Scorecard".
Prior to your departure to India, I hope you will my findings informative on India's business etiquette, specifically as a female. India is a conglomerate of old and new traditions from the West and East. It is important to have an understanding of its vibrant culture and avoid generic conclusions on conducting business there. Factors such as regionalism, industry, and people are all to be taken into account when doing business in India. As such, it may be required to modify one's behavior, etiquette, and approach depending on whom you are working with.
Research is a form of systematic inquiry. It sets out to answer questions through assessing, summarizing and drawing conclusions from what are often very large amounts of information.
To look into the definitions of research, we would start with the recommended book for this module – Projects in Computing and Information Systems (second edition) by Christian Dawson (2009). The definition found in this book even though it is a definition by the Higher Education Funding Council for England
Research may be defined as a systematic inquiry whose objective is to provide the information that will allow managerial problems to be solved. It is also seen as an activity that is often carried out by most people, knowingly or unknowingly in the course of their daily lives. It is a systematic inquiry whose objective is to provide the information that will allow managerial problems to be solved. It is another word for gathering information. The more information we have the closer we get of making our own decision. Research is the result of advancing knowledge created in the past. There are people from all walks of life that