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Business Strategies - Microsoft and Red Hat

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BUSINESS STRATEGIES An organisation’s business model is and is consisted in the essence of its existence. In the globalised environment of a market economy, it is fundamental that management leads the organisation in defining and designing an approach to the future that is tailored to and complements the organisation’s profile, exploring creative possibilities that can leverage organisational uniqueness and ensuring alignment of “strategic intent” and “strategic mission” to keep stakeholders interested and realise business bottom-line. This paper will attempt to highlight the findings of some points of common ground between Microsoft and Red Hat, and show where and how they differ in their respective business strategies. In addition, …show more content…

Gates (n.d.) stated that Microsoft’s vision is to make its continued innovative technologies accessible to everyone. From this comes Microsoft’s mission to facilitate the realisation of potential by individuals and groups (businesses, etc.) around the globe. To realise its vision and achieve its mission, according to Microsoft.com (2005) the company employed the following strategies: I. “Global Citizenship”, which involves: A. Opportunities for education and software access, partnership developments and responsible business practices in communities around the globe. B. Technology innovation and access – research, development and partnership for access to technology in spite of apparent economic or geographical barriers. C. Protection, which entails virtual protection of privacy for the individual, group and hardware. II. Corporate Responsibility, which involves: A. Being a responsible employer B. Stakeholder engagement for good relationship C. Being a responsible leader in the industry D. Manage supply chain According to Microsoft.com (n.d.) the company also takes a strategic approach to realising its vision and achieving its mission by: I. Making accessibility a theme of research, development and testing II. Making the computer prominent Red Hat The

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