1.0 Introduction This report is based on a Strategy Simulation Management where you put your decisions and this program interprets it in real life industry. StratSimManagement ties all functions together: Marketing, Operations, Finance, HR. Basically it is a cross functional long term strategy. StratSimManagement is based on automobile industry, two markets: consumer and fleet (B2B), consumer market of 150 million people, B2B market of numerous fleet contracts Currently GDP, inflation growth rates Demand sensitivity on GDP, Interest rates and the decisions that the firms makes The products are cars and trucks and some of their characteristics are vehicle class, size, engine/performance, interior, styling, …show more content…
Then services which includes areas of services such as after-sale, complaint handling. Internal analysis of this service helps the firm identify gaps and add importance to minimise those gaps. 3.1 PESTEL PESTEL stands for Political, Economic, Socio-Cultural, Technological, Environmental and Legal. This important tool not only outlines a list of influences but also help the business understand key drivers of change which has differential impact on industries and markets. Eventually focus in on future impact of environmental factors. United States has a political stability but there are decisions made from the government that can affect the firm. Factors which can affect the firm can be minimum wage, petrol, health and safety, and other regulation which the government can amend at anytime. For example minimum wage can touch costs of labour if is to go up. Let's look at petrol as is a necessity for a car to drive for example prices are rising everyday and the control over price is all on governments' hands. Economical considerations consists a wide range of factors that affect businesses in this case the car industry. In USA climate of the economy influences how the consumer behaves within the society. Whether the economy is a boom or recession will also affect consumer confidence and behaviour. Interest rates tend to affect consumers expenditure if it goes high people with mortgages hold back as their disposable income is being affected.
Changing in technology will effect on how company doing business and they may need to change the operating system and strategies. For instants, a new way to producing, distributing and communicating goods and services. Company should be aware of the current change of trends in technology (Kotler, 2005). Environmental factor involves all resources that are needed as input by companies. This factor have become important due to the increase of scarcity of raw materials and pollution issues.
In this paper I will discuss Macy’s Incorporated by analyzing their business level strategies to determine which I think is the most important to their long term success and if I think it is a good choice. I will analyze their corporate level strategies to determine which I think is the most important and whether or not I believe it is a good choice. I will analyze the competitive environment to determine the corporations’ most significant competitor and compare the two companies’ strategies at each level and evaluate which company I think is most likely to succeed in the long term. Once the
Each of these stakeholders is affected by the action of business because each group has an interest in the type of decision that the business managers takes. To conduct the analysis of Asda external environment, pestle analysis will be used.
We celebrate the special way we treat and relate to our customers. We think retailing is all about customer experience, and that is what really differentiates us.
The automobile market is one of the most lucrative markets in the world. They have focused on international expansion since the late 1900s. This market has very successful international companies such as Mercedes-Benz, Lexis, Hyundai, Chrysler, Camry, Fiat, etc. All of these firms have held a position in the automobile industry. Even in economic hardships when demand for automobiles was decreased, the market did not faze them. Two firms prominent in this industry are Chrysler and Fiat which have both held successful positions in the late 1900s. Due to decreased market demand and lackluster products both firms have drastically diminished their market appeal. This has led to decreased profits which have led to European
The PESTEL analysis consists the analysis of Political, Economical, Social, Technological, Legal, Legal and Environmental forces of a particular industry of a country.
It is imperative on the part of companies in the industry to analyse the macro environmental factors which are beyond the control of company but have the significant impact on its future operations and profitability therefore to audit the present and anticipate the potential future changes so could be aligned with the changes and add to its advantage.
The provision and use of personal protective equipment could include using gloves, glasses, earmuffs, aprons, safety footwear, dust masks.
According to Kourdi (2009) ‘Business strategy is the set of activities where business combines mission, vision and goals of business and goes forward to achieve them’. Every business combines strategic plan and activities to achieve their goals. In other aspect it can be said business strategy is the subject by which an organisation make their roadmap
PESTEL analysis helps to infer whether a particular factor is helping the organization to achieve its goals or is affecting in its road to success.
PEST (Political, Economical Social and Technological environment ) Analysis The external environment of any organisation / university / faculty / department etc. can be analyzed by conducting a PEST analysis. The acronym PEST (sometimes rearranged as STEP) is used to describe a framework for the analysis a range of macro environmental factors including the Political, Economical Social and Technological environment. A PEST analysis fits into an overall environmental scan including the SWOT analysis and McKinsey’s 7S Model, which is briefly discussed below and also referred to in the document ‘Preparing a SWOT Analysis. For a unit (referring to any area under review be it an academic department, a research unit, an
In this paper, I will select an organization and prepare a strategic plan to grow the business over the next three years. This strategic plan will include certain criteria. That criteria includes:
1. Determine the impact of the company’s mission, vision, and primary stakeholders on its overall success.
The strategic management process is sometimes improperly perceived as a unidirectional flow of objectives, strategies and decision parameters from management to the employees. In fact, the process should be highly interactive since it is designed to stimulate input from creative, skilled and knowledgeable people working at every level of the business.
Economic factors the main impact every product and service is inflation. When there is inflation it has a ripple effect on all products and services. As a result companies incur an increase in their cost of production, and that leads to an increase in retail and wholesale prices. This can decrease the consumer buying