The strategy for Time Warp 3 was as follows: 2012 2013 2014 2015 X5 $265/ 0% $265/0% $265/0% Discontinued X6 $450/50% $450/50% $450/50% $450/0% X7 $150/50% $150/50% $150/50% $70/100% The results were as follows: 2012 2013 2014 2015 X5 Profit 151,182,710 81,101,400 6,031,193 0 X5 Saturation 54% 80% 95% 100% 2012 2013 2014 2015 X6 Profit 233,982,105 299,046,055 172,943,520 81,255,921 X6 Saturation 37% 61% 88% 100% 2012 2013 2014 2015 X7 Profit -10,469,487 23,914,012 90,925,056 68,159,330 X7 Saturation 3% 5% 10% 19% 2012 2013 2014 2015 Cumulative Profit 666,270,210 1,072,331,627 1,342,231,396 1,491,646,647 These results are obviously disappointing. The weakness of CVP analysis is that it does not estimated demand responses to pricing changes. In this situation, the Excel sheet made the claim and revenue would be maximized at a $70 price point for the X7, and that was not the case even though sales were over 12 million units in that final year. The X5 product performed as expected. My analysis revealed that very little change was needed, but indicated that it would be possible to earn more profit in 2014 on this product without dropping the price. The spreadsheet correctly revealed that there would be enough sales at the $265 price point to reach the 100% saturation level. Thus, the price point was maintained and sure enough the X5 sold out and a higher profit was delivered to the company versus the Time
During this Period We decreased the price of our product from$ 5.45 to$ 5.29 to be more competitive in compare to our rivals and increased the sales force in chain drugstores and Grocery stores since they were receiving more sales than the other channels. As a result we increased our sales $29 million.
* product’s contribution margin under conservative estimates is at 79% which represent a very lucrative product profitability
As you can see by the chart if the company were to produce an additional unit after 8 it would mean the marginal cost would be more than the marginal revenue causing the company to be losing money. Looking at it from total revenue to total cost point of the view; the profit from 8 widgets is $540 but if you produce one more is drops to $520, so again this shows where the company has hit their profit maximization mark.
I think that if GE stays the course with innovative, ground breaking technology and development, investing in greener more efficient materials and
After a few months of detailed scrutiny of the numbers, we were able to make pricing decisions more quickly by using the breakeven change in volume to set the new price. Based on our broad
From the courier, it is clear that the products with the highest customer awareness have the higher market share. With that in mind, we will adjust the promotion budget for the low end products to increase our customer awareness which in turn will increase our sales if we continue to compete based on low prices. Because we are featuring our low end product, we think that this product will remain in the cash cow position, never becoming a star through an increase in market growth rate. The only way that this product will ever become a dog is if the price of the product
A major issue is since reducing the price 20% reduces the profit margin to 15%, to maintain the same profit while reducing the price, the sales must be $28 million for this year. This is an increase of 233% in one year to justify reducing the price this much. This is a highly unlikely target.
As a result we can see that only one of the four above criteria is met and it is a fixed price. Based on these findings we can advise to change WAG’s policy on revenue recognition upon the delivery of the product. This will lower the sales revenue by $50,000, as well as cost of goods sold and net income.
1. It is a fact that item 345 has lost market share and as the product manager I would be concerned about it. By retaining FF20 price I can gain market share only if competition increases their price to FF20. At the outset this seems unlikely because competition has
The purpose of this document is to do a comparison of the 2007-2012 Caltrans Strategic Plan and the 2015-2020 Caltrans Strategic Management Plan. This document will focus on the significant changes in the strategic planning elements, reasons for the changes, and any demonstrations of leadership qualities. What are the changes and why were they made?
After closely reviewing the financial and production data, our accounting team has found that your traditional cost allocation is faulty and misleading. The costs of products A and C were over allocated and products B and D were under allocated causing deceptive information on the true profits of the company. Also, product B appears to be
In 2004, the firm overestimated the demand for a new product family for the high end consumer market (need to extend the scheduled end-of-life by six months) and underestimated the cannibalization of the ShootXL by another newly introduced product the OptixR. Leitax didn't have a single, unified forecast to coordinate their operations. Sales developed their own projections, which production distrusted because the sales organization has the incentive to produce low-ball projections so they can "beat the mark."
After analyzing the results from the previous quarter, it was determined that the prices set for each segment were not sufficient. Product sales priority were also not properly adjusted. With the R&D investments, sales priorities needed to be changed for the main focus to become the most profitable market segments. Prices were not competitive which in turned decreased revenue, market share, and profitability. To become more competitive we altered the prices in each market segment. The Workhorse product was the first to change, the price was lowered to $2500 in an attempt to increase sales; at this price Team 4 was still making a profit on this product, as well as making the price much more competitive. The Workhorse sales priority was also lowered to 3rd in Americas and 4th in APAC and EMEA. This product was not selling as well as we had hoped, and was no longer as profitable as it once was which led to this decision. Next, the Innovator product’s price was adjusted; this involved a price increase to $4100. This price was adjusted to include the new
Before performing the CVP analysis for the Hampshire manufacturing firm, we identify two basic cost classifications of interest comprising variable costs and fixed costs. As we analyze the case in study, we need to initially acknowledge that both variable costs per
Because of inconformity in target customers and price strategy, reducing price may increase demand of M5, but it will not be a big change for M5 because it already has a large loyalty customer base.