single, interdependent global economy. Globalization has been defined as “the process of international integrating
In the book, International Business: Theory and Practice, Verizon-MCI in its domestic environment, the
be part of an expanding multicultural society has impacted Canada economically, demographically and socially
Cultural Distance: How is it measured, and how does it impact on global marketing operations? Introduction
the general public. Marketing has been around for a long time, and has been constantly evolving to meet
illustrate the impact globalisation has had on a particular business, the industry it operates in, its
Reflecting upon the lectures of Cross-Cultural management was very useful in linking the theory I learned
To what extent did cross-cultural differences have an impact on the failure of merger ‘Daimler-Benz and
Introduction Communication is one of the most important factors in any organization or relationship
section discusses the impacts of globalisation on business operation. Finally, the last section concludes