Busn115 Week 5: Lemonade Stand, Part Ii

The purpose of this paper is to provide you with written instructions on some of the basic guidelines with the new APA format (American Psychological Association, 2009). In addition, this paper is written in APA format to provide you with a visual image of how many aspects of papers should be written, from the title page, to headings, to references in text, and the reference page. This paper is not met to be a comprehensive explanation of APA format, but will provide the reader with the basics. So, please buy the manual and read it.

1. The following video will show you how to write the body of the paper:

I envisioned a cozy eco friendly spot in the African American community right across the street from the high school and recreation center. There are many people who pass by it’s a high traffic area. Considering the high rates of childhood obesity, diabetes, cancer and more why isn’t there a spot where these youth could get a fruit smoothie on the way to school. Perhaps the guy who works out every night doesn’t have to drive across town to get a protein shake after working out at the recreation center. There isn’t even a health food store in the five mile radius. Well there are two ways we could go about this.1) Create a juice or smoothie bar with unique signature drinks that will make our clients come for more. 2) Purchase a smoothie franchise and offer drinks with all the recipes standardized. On one hand it’s easy to just purchase a franchise it’s a package deal the work is done for you already. On the other hand creating a new line of drinks that meets our customers’ needs while intriguing their taste buds is so much more rewarding. We have owned a successful business in the same neighbor hood for the past 30 years. We have a great credit history and many resources. Which is the best approach? Purchase a readymade juice bar for $80,000 or develop one of our own for $40,000.Since the investments needed are significantly different let’s compare the franchise vs. start our own unique juice bar. The franchise deal covers all of the research and functional issues

The process of opening new subsidiaries of a company is usually tricky because without serious organization and management the project can make the company incur losses. The project is also supposed to be done within a short time so that the new branches can operational and help in increasing the revenue of the company. This paper will look at analyzing the project of increasing the number of locations by Dunkin Donuts.

* Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

Usually local residents support new business ventures and Lemon Lovin’ Life has $10,000 to spend for advertising. Considering the product theme various marketing vehicles will be utilized to communicate the message, image, and presence of the business. Bovee & Thill (2013) asserted that there are different ways to promote products, including the use of print media (magazines, local newspapers and student publications) (p. 382), broadcast media (local TV shows, radio programs), hotel guides (Chamber of Commerce newsletters, brochures, flyers), direct mail (subscriber lists, inserts in newspapers, office mail delivery) (p. 374), social media (Facebook, Twitter, Instagram) (p. 382), and others (attendance in charity events, sponsorships, press conferences) (p. 382).

* Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

Use the first sentence or sentences of the introduction to grab your reader’s attention and let them know what the main idea of your paper is. The introduction of the paper begins here in the first paragraph of your paper, on the line following the paper title. Indent the first sentence of each paragraph by pressing the tab key on your keyboard. Double-space throughout the paper, including the title page, abstract, body of the document, and References page. APA uses a traditional font style such as Times New Roman, and a 12 point font size.

With having only one of “The Four Ps,” (the place), Juice Guys had to come up with a marketing plan to develop the other three Ps; which were of product, promotion and price. Juice Guys knew they wanted to sell fresh juices and fruit smoothies; however, they needed to know if the consumers wanted more than just those products. Also, they needed to find a way to promote their new products and make their prices economically feasible for the consumers in this new place; which was Boston. In order to accomplish this, they needed consumers to let them know what they thought was the ultimate juice shop.

End users are those individuals walking in the company stores, ordering a smoothie and a cookie, paying the cashier and then telling her friend how wonderful the ambiance is. This buyer segment does not purchase large amounts of product at one time and likely chooses Jamba because of the quality of the ingredients. With no switching costs and a growing industry offering many options, patrons of smoothie cafés can freely purchase their delightful cool beverage anywhere. According to the U.S. Census Bureau the number of stores within the “snack and nonalcoholic beverage bars” industry grew from 36,036 in 2002 to 49,463 in 2007 [ (U.S. Census Bureau) ]. This trend means that Jamba Juice will have to increase customer loyalty to battle the increased competition.

The virtual "Lemonade Stand" was a valuable way of showing how supply and demand operates in real situations as well as how each can affect the other. Key components that are true in real market that can have a positive or negative effect on the supplier or consumer. A few components that when you first begin to play the game you may not realize is how much inventory will be needed as well as cost of each product. When I played I bought a large amount of sugar, which after one of the rounds the sugar had to be discarded because of bugs contaminating the rest of the sugar supply. This consideration of items going bad was not something I had considered when first beginning the game. Other items I had not realized was ice melting at the end of each day as well as lemons going bad. This was an issue because I needed to anticipate the following day of how much supplies would be needed so as not to have a surplus amount that could go bad or end up with a shortage of supplies. Other considerations were weather, cost of cup and taste of the lemonade. My next step was to try to understand these factors and apply myself to gain some success in the virtual lemonade stand.

I am Cassey and have some ideas for you. I think you should come up with a rashberry lemonade flavor. It's nver been made.You would make a lot of money and would sell easy. People love leamonde when its hot, and people usally drink powerade when the weather is hot. It's easier when it is already cold, made, and cheap. Lots of celberties drink that;s a plus you could have a athlet sponsor it. This is my idea of a new flavor for your bussniess hope you take it in for consider ation.

[The body of your paper uses a half-inch first line indent and is double-spaced. APA style provides for up to five heading levels, shown in the paragraphs that follow. Note that the word Introduction should not be used as an initial heading, as it’s assumed that your paper begins with an introduction.]

In addition to spacing, APA style includes a special way of citing resource articles. See the APA manual for specifics regarding in-text citations. The APA manual also discusses the desired tone of writing, grammar, punctuation, formatting for numbers, and a variety of other important topics. Although the APA style rules are used in this template, the purpose of the template is only to demonstrate spacing and the general parts of the paper. The student will need to refer to the APA manual for other format directions. GCU has prepared an APA Style Guide available in the Student Writing Center for additional help in correctly formatting according to APA

The focused target of the business would be as a midrange middle class business that offers unique prices and atmosphere with goals to franchise the business later on. The environment would be welcoming with inviting colors and comfortable seating designed with large group gatherings in mind. The main hours would be breakfast and lunch with the business closed by 7pm. Within the business there will be booths set up for various vendors such as ice cream, frozen yogurt, and my wife’s bakery. The main goal is to partner with other small business owners to set up an environment that would benefit everyone. The main focus will be the quality of the coffee with easy to grab snack items. The theme of the business is a one-shop location that a family can come to order cakes for their special event, have a cup of coffee, or desert, while the kids enjoy an ice cream. The downfall for a lot of businesses is that they may be seasonal, such as ice cream. We would only allow vendors to come into the brick and mortar setting with a huge following and revenue spreadsheet showing growth over their last year. Our storefront will be advertised through various avenues. We will use social media to our advantage by hosting events that can be posted on places like Facebook or Twitter that would entice potential customers to come check us out. We will use the power of networking to our advantage by giving out discounts to local celebrities