ADVERTISER AND MEDIUM The advertiser for this product is Energizer, who is a manufacturer. This advertisement was shown in People magazine 's July 2015 edition. MARKET SITUATION Carefree is a lesser known and lesser used brand in comparison to its competitors, so its important for their ads to really resonate with their target market. Competition in this industry is mainly between Tampax, Always, and Playtex, which almost leaves Carefree out of the running. Carefree products are sold in Target, Walmart, and drugstores like Walgreens, CVS, and Rite Aid. Another thing to consider with this industry are the consumer attitudes towards these products. A lot of women tend to be embarrassed when buying feminine hygiene products because of the social stigma around periods, but the fact is that they still have to buy them. So, when the consumers go to the store to purchase these type of products they’ll usually purchase the same product every time because they know it works, they know where it is in the store, and they know the price, which makes the whole process go quickly. TARGET MARKET -- CUSTOMER PROFILE This print ad was published in People magazine. 70% of people’s readers are women, the majority of them falling into the 18-44 age range, with median age of 38. Most of the women readers are employed, with college degrees. Another percentage of readers are women with one or more children in their household (42%). Although the magazine does reach mainly women, the median
There is a lack of women shown in the ad. Rubin claims because of the development in technology that the Coca-Cola company has been able to expand its sales market to reach every state and territory
Advertisements often implied that women were only useful in kitchen, cooking and taking care of the kids. Image A displays a women in the kitchen looking outside the kitchen window at her husband with her daughter. The kitchen is portrayed with light white, yellow, and beige colors. The advertisement has a caption placed at the bottom and it states, “Women don’t leave the kitchen!” The caption was the quote in a big font and then in a smaller font it talks about how a woman’s place is in the kitchen. The purpose
These roles for females represent what the advertisement industry believe buyers deem as the real world. As Goffman asked," What messages about women have been given to society through magazine
In today`s population gender, roles play part in our daily life. Gender roles are created by the society that each person lives in. It can be broken down into feminine roles, strength masculine, and many others. In American culture, it shows their gender roles by appealing to the environment and changing the way society thinks. After watching The Dangerous Ways Ads See Women video, it is important to look at the gender roles in contemporary U.S. society. I picked up four different magazines to collect my samples for this assignment. I collected four magazines at Barnes and Nobles on November 9, 2016. The first magazine that I chose was the Men`s Health magazine; which talked about how its best to fit and real guys who love to work out have insane results. The second magazine I collected was the Tatler magazine. The third magazine is Vanity Fair, and the fourth one is the rolling stone magazine. All of the magazines that I sampled from are all different because they all have different pictures that show why gender role can be different in culture. I will discuss how gender is portrayed in the sample ads, how the gender roles are reinforced in the situation that I observed, and I will apply the theory to the observations. Gender roles are very important to American Culture.
This magazine and advertisement targets women from 18 to 35 years of age. The advertisement targets men also of the same age, but due to the title and cover of the magazine, i strangely doubt a man would see the advertisement unless it was in a different magazine. The reason I believe this target this targets women of that age is because every women on the cover of the advertisement is between the age group. Also, the merchandise that is being displayed is things that women in this age group would generally wear. The reason I say it targets men is because it's a sale going on and men generally tend to try to save money on holidays. They
The advertisement that I pick was a true or false Modess advertisement. This advertisement really represent the 1950’s and 60’s because at that time women were allowed to vote, but didn't how a out of house job. A female's job at that time was to stay at home cook, clean, be a wife, and a mother. As for a male's job he was a work and was “allowed” to clean he just had to go to work and provide money for the family. The show I Love Lucy is an example of what was the job for a women in the 1950’s was. The Brady Bunch was in the late 1960’s, but it still show how life was back then and how were gender roles took place in a family. On that note women weren't allowed to be all feminin. This product makes me think that the human body back then, especially
For my forum discussion, I presented the idea that Froelich in her article, “Advertising's Untapped Market: Single Women”, talks about how women over the age of 35 are not represented in advertising, but never gave a concrete solution. So I asked my peers and Taylor what existing products could be advertised to women over 35 and how would these ads be different from existing for that product. Taylor said that she thinks any product or serves that single woman might buy, including cars, Doritos, and insurance, should be directly tailored for single women over 35. She added that more impotently those ads would depict the lives of single women over 35, not the lives of mothers. Kristen agrees that it is more important that these products are advertised
These days a lot of products have become gender specific. However, occasionally these products are the exact same and work the exact same but with different branding. This a very prevalent today and it only helps to perpetuate the stereotype that men and women are not equal. This inequality does not help to develop our society. That being said, sometimes there is a legitimate need for gender specific products. Typically, these products can be placed in the broad category of “health care”. Health care products include everyday products like hair products, perfumes and deodorants. It can be observed that deodorants are probably one of the most used products in a highly developed society. Many deodorants are gender specific because they serve
America during the nineteenth century saw a rise of the modern middle class. With this came dramatic changes in family dynamics. It can be seen that most middle-class American families remained quite patriarchal throughout the 1900s, however, it was women not their husbands who actually controlled the homes and tended for life at home. Due to this, I believe that the advertisement targeted household women.
Teens, or girls in general read this magazine, and by placing an ad such as this in the magazine would generally boost sales. Another aspect of this ad that would commonly appeal to the teen age group would have been the choice of colors, and the background of the advertisement.
Overall the ad had a clear message with a flowing message. This ad seems very effective for persuading people to buy the product. However, the setting of the ad seems more affiliated with summer and considering the magazine’s approach is to transition into fall schemes this ad does not fit in regards to that. The ad could have been stronger if it was used in summer, not fall. This ad being placed in a teen magazine appeals to the correct target audience perfectly as a young women can relate to wanting to feel confident and beautiful. The appeals are also accurately used; especially pathos evoking young women’s desires/feelings. Though as a whole, the ad represents more than just Venus embrace-a quality razor for women…it represents Venus embrace a razor that your skin and self can as claimed, have a close connection
The advertisements that she studied all had the same patterns, depicting women as sexual objects who were submissive, domestic, and attractive based on male standards (2010). Even though men were sometimes depicted as sexual objects, they were never under the same scrutiny as women. Although people stated that advertisements do not affect them, that they merely tune them out, this notion is incorrect because advertisements are cumulative and subconscious; considering, 8% of the advertisement is taken up by the conscious mind (Kilbourne 2010). Thus, media images do influence the consumer, and makes them believe the gender roles reinforced through the advertisement because that is what their mind takes in subconsciously. Moreover, advertisements act as socializing agents because each gender is expected to act according to their gender role that is society constructed. As noticed in the pampers commercial, the idea behind the mother holding the newborn child reinforces the idea that women are expected to be domestic. Additionally, the same idea is present in the Disney World commercial where the women hold a status as a mother, in which her role is to be a caretaker of her daughter, while her strong husband and son bring the luggage to the hotel. Although subtle, the same message of the man being strong was shown in the Geico advertisement, where there are more men than women riding the motorcycles. However, there was gender role reversal in the Chase bank advertisement, where the man was shown as emotional and intelligent, while the women held the role of intelligent. This reveals the idea that even though there are advertisements that feed into the gender role socialization, there are some advertisements that stray away from this socially constructed notion. Overall, a majority of the
The company advocates saving water, by taking a simple precaution such as turning off your water while brushing your teeth
This ad targets multiple markets, including: all races and religions, as well as people of any age. This is evident because the ad features people
I collected advertisements from different magazine and interest sources. I used three magazines to review and collect advertisements from. The magazines are called Watch, Discover Beauty Within, and Seventeen. Watch magazine is a lifestyle magazine entertainment, fashion and beauty magazine. This magazine gives audience a look into the world of celebrities and style through the celebrity’s perspective. The magazine contains interviews and photo shoots of celebrities. Discover Beauty Within is a beauty magazine launched by Walgreens that provides tips, tricks and coupons exclusively to shoppers at Walgreens. Seventeen magazine is a fashion magazine that consist of fashion, beauty, dating, and health tips. The magazines varied from teens, adult magazine and beauty. I used six internet sources for additional advertisements online. I used four different blogs, Victoria Secret, and CBS network. The selection of magazines and internet sources targeted women of different ages and topics. A significant amount of the sources for women seem to have the same subject matter, such as beauty, fashion, relationship advice, and celebrities.