It’s difficult to remember a time without iTunes. To many people, especially to the younger generation, iTunes has always been a part of people’s lives. When it launched on April 28, 2003, iTunes was set to forever change the world of music and technology (Griggs & Leopold). When it first started, songs were available for instant download for only ninety-nine cents and albums for less than ten dollars. ITunes changed the way music was distributed and marketed. With the release of iTunes, music consumers could now download music digitally with the click of a button. Consumers no longer had to leave the comfort of their home to buy or listen to a song or an album. Before iTunes and digital music, consumers had to buy a complete album or …show more content…
With iTunes, consumers instantly get what they want, which is a perfect fit for our technological culture today, but the emotional experience of buying music has been shattered.
Because of iTunes, consumers have become more private listeners. Every song and album sits directly in front of each consumer. Listeners buy the songs they personally want and place them on their own portable music players. They listen to the songs by themselves as a private experience (Griggs & Leopold). Consumers do still share music, but do not engage in the social experience that existed before iTunes and digital music. Today, listeners share music by sending song files to each other or posting music on social media sites completely taking the shared and social aspect out of music. The shift in behavior from enjoying music as a social experience to listening to music as a personal experience has changed culture and society. Today’s world is all about the individual. People want things for themselves and they want them now. ITunes helped in changing culture and society to be this way by making songs and albums available instantly to each person. With iTunes, people can get the music they want instantly and are encouraged to listen to music as a more private experience.
In the time of records and even CD’s, there was no way to sell or buy single songs. ITunes transformed music by marketing single songs instead of full albums.
When I was in middle school, the biggest way to get music for free was a website named Limewire. Nothing was more exciting than to be able to hear a song on the radio then go home and download it to our desktops. Also cool, was the fact that if one of us didn’t have a song, our friend could simply “burn” it onto a c.d. for us. That was the only way we knew how to get music, aside from going out and buying the whole album. Apple’s iTunes was just starting out and iPods were just being created. Limewire was the way to go. Little did we know that Limewire was illegal and costing singers, songwriters, labels, and everyone associated with just one song, huge amounts of money.
The internet has made it easier for music to be sold online. On our smartphones, we have the apple store and the play store where music is purchased and downloaded daily. It has also made it easier for people to download and share music files without paying for it. The Maverick Recording Co. v. Harper case highlights this issue.
Keeping with the same theme of the Grammy winner Sam Smith, ITunes will often make suggestions of other artist based on purchases and searches. If you do a search for Sam Smith and purchase one of his songs, ITunes will recommend other songs you might like. As a way to encourage you to buy these songs they will price the less know artist or song at lowers prices. Additionally, the three point price allows ITunes to make generate more revenue of less popular songs. As artists and songs become popular the more money the artists can request in royalties. The profit margin on lessor known songs and artist is probably greater at .69 cents and .99 cents than that of a more well-known artist at $1.29.
Starting in the year 1999, a company called Napster opened up a whole new world to the Internet where every song ever made was instantly available to you on your computer for free. It was created by an 18-year-old Northeastern University student named Shawn Fanning. Napster transformed personal computers into servers that shared mp3 files all across the Internet (Mayer, 2008). It became popular very quickly because exchanging mp3 files freely and having any music desired right at your fingertips had never been possible before. However, this program that provided the privilege of having free instant music to download did not last long, it was shut down after just two years by
In 2000 the digital music was the next big thing in how consumers listen to music. The technological shift in music changed how the relationship is between the artists, recording companies, promoters and music stores on how they operate today. In the late 90’s and early 2000’s Peer-to-peer (P2P) networks allowed free exchange of music files with companies like Napster and Kazaa was a big step that allowed consumers to store large libraries of music. With the cost of hard drive space going down; it allowed for pocket-sized computers to store more information in a smaller space that open the door for apple to step in with the unveiling of the iPod and iTunes. These systems made it possible for storage and playback that gave consumers the
The "business side of music is struggling to generate enough revenue because of the new technology" ("How the Internet Changed Music."). "Most of the people who are part of making a record are paid in royalties, and anytime music changes hands without money being involved, those royalties can’t be paid—which is why so much has been done in recent years to try and reduce music piracy"("How The Internet Changed Music."). iTunes and Amazon has helped by offering cheap downloads for single songs, which allows the customer to only purchase songs they like rather than the entire album ("How the Internet Changed Music."). Spotify and Pandora, who offer either ad-based or paid subscription streaming of their music libraries, are Internet radio stations which have also helped with the piracy problem ("How The Internet Changed
Since the iTunes music store was introduced on April 28, 2003, gross music sales have plummeted in the United States - from $11.8 billion in 2003 to $7.1 billion in 2012, according to the Recording Industry Association of America (Covert). Counterintuitively, during that time consumers were buying more music than ever. How is that possible? It 's because iTunes had made digital singles popular and was selling them cheap. This would change the music industry forever. In 2000, Americans bought 943 million CD albums (Covert), and digital sales didn’t even make a dent in comparison. But by 2007, those inexpensive singles overtook CDs by a wide margin, generating 819 million sales compared to just 500 million for the CD.
ITunes created the first legitimate digital music store that competed with piracy. On April 28, 2003, Apple released the iTunes store. The music industry had finally an application to earn money from the sale of digital music, after years of suffering from the power of Napster and piracy. Steve Jobs created a new link between the artist and the customer. Indeed, instead of having to go to a store and
Introduction: Setting the trend for the future, the distribution and consumption of recorded music transformed dramatically with the launching of Apple’s iTunes in 2001. The proliferation of online music subscription services and other music sharing services exerted a great pressure on the conventional music distribution business model. Combined with this transformation, piracy of digital music had a profound impact on the whole industry. These worsening conditions in the market place for recorded music forced both established and upcoming new artists to experiment with new ways of selling their music.
When speaking economically, the digital music sector of the international music industry is undoubtably the most important sector in the industry. Within the last decade, music has seen cardinal changes in the way both major and independent labels distribute their products. An industry that once relied on Payola 's and mass distribution of physical records and CD 's now relies heavily on the power of the internet. The first instance of mass distribution of music through the internet was by the service Ritmoteca.com in 1998 [1]. Ritmoteca had a library of over 300,000 songs, offering individual songs for 99 cents each and albums for $9.99. After signing distribution deals with many major music labels such as Warner
In the midst of the United States’ “dot com bubble” (years 1997-2000), there was a surge in technology that brought about file sharing and digital downloads. Threatening the survival of the music industry and introducing a unique set of challenges for the industry to overcome. To remain relevant in the new global market of digital music online, the music industry would have to evolve and change with the introduction of each new facet technology had to offer. The introduction of digitally compressed music files, so easily attainable for a small fee or downloaded legally (pirated) for free, made the music industry reevaluate how to make a profit and protect copyrights. Social media created a visible opportunity for both consumers and artists to maintain digital relationships while providing a platform for consumers to follow and discover new musicians and bands, naturally, making the internet a promotional medium for artists. As the corner record shops closed to make way for virtual storefronts and instant downloads; the internet, digital downloading, and social media made an enormous impact on the music industry that has changed the way consumers purchase, source, listen to, and produce music today.
The iPod and iTunes drastically changed the music business and the way we interact with our music players.
Based on the background of “the era of the Digital lifestyle”, iTunes 3 target customers are;
Based on the background of “the era of the Digital lifestyle”, iTunes 3 target customers are;
Companies like Apple, have decided that it is best to get in with the downloading business. However, an end to the illegal downloading conflict remains to be realized. The RIAA and associated artists continue to wage war against illegal downloaders while computer savvy audiences persist in sharing music files online every day. While it is undoubtedly true that downloading music is a crime, it remains to be proven that it is wrong. Without establishing this principle, most downloader's are likely to continue the activity. Even with new, inexpensive and available means of downloading files, they can still be shared for free online. The rift must be repaired between music lovers who feel that they have been taken advantage of in the past and recording companies and artists who worry about their future livelihood.