Executive Summary
Caroline’s Real Bread Company are a small village bakery who produce and sell a variety of niche breads to cater for specific needs. Emphasis is placed on high-quality, fresh organic products. Their products are sold through their website, farmers markets, food festivals and other outlets. They also provide bread for specialist restaurants and café’s. This report provides an analysis and evaluation of the current state of the grocery market, and provides recommendations on the possible actions that should be undertaken for Caroline’s Real Bread Company to expend and take advantage of the current state of the industry.
Methods of analysis used in this report include PEST analysis which analyses the external factors
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The report will highlight the recommendations to Caroline concerning her company and its current position in the market.
3. The Grocery Market
3.1 Political
The government launched an advertising campaign in early 2013 to promote healthier eating habits in the UK (BBC 2013). The main aim of this campaign is to increase the awareness of “hidden nasties” such as fat and sugar in popular foods. This campaign is the latest in a long line of government aided movements in order to increase health awareness in the UK, some examples of others being change4life and 5 A Day. This latest movement shows that healthy eating is high on the agenda of the current government.
The government are under pressure to introduce new legislation to reduce the salt content in foods. The coalition is currently working with the industry, through the ‘Responsibility Deal’, to improve food content and labelling (Department of Health, 2013); however they are being challenged by labour to scrap this voluntary approach and to introduce tougher regulation and legislation in fighting foods high in fat, salt and sugar. One proposition includes a 30% cap on sugar content in cereals aimed at children. The on-going debates and propositions are increasing public awareness of healthy eating habits which benefit specialist local producers such as Caroline’s Real Bread Company.
According to new government rules, the UK’s food industry will be required to
PEST analysis will be able to be utilized to help detect trends in the external environment that will eventually discover their method into the competitive environment. It gives a relation between the general and competitive environments in that weak signals in the general
In recent years, obesity in Britain is increasing. The Government believes that reducing fast food and soft drink calories in the market,
Health education takes place within the context of social and economic settings. All programmes for health-related behaviour change have a cost in term of resources, money, time or social and economic factors. In this report I will be talking about Jamie Oliver approach the strength and weakness of his healthy eating approach. For example Jamie Oliver strives to improve unhealthy diets and poor cooking habits in the United Kingdom and the United States but the government spend a lot of money to campaign his idea and to promote healthier school meals.
In the 21st century obesity within the UK was starting to become a major concern, after the issue of smoking had been dealt with. In order to get a handle on the growing problem of obesity, the prime minister at the time released a new piece of legislation otherwise known as “Choosing Health: Making healthy choices easier”. This piece of legislation was designed with the
In the UK about 46% of men in England and 32% of women are overweight, and an additional 17% of men and 21% of women are classified as obese. Overweight people and obesity is rapidly increasing so it is estimated that by 2015 over 50% of the population will be obese. These campaigns have a big emphasis on education and in particular in settings such as primary and secondary schools. Children are being taught about healthy lifestyles, one of the big changes was inputting healthy foods into school canteens. Adults are also being educated by replicating the idea in schools workplaces also have fatty foods replaced with healthier foods and reducing the number of smoking areas to discourage smoking breaks at work when it all gets too stressful.
The UK levels of obesity, 26% in men and 23.8% in women, are the highest among all Western Europe and growing rapidly, which is mainly due to a combination of sedentary lifestyle and poor diet. 5 The launch of some Government initiatives, such as ‘5 a Day’ campaign and Change4Life, are increasingly promoting healthier habits and consciousness on these topics. Furthermore, the exposure to this topics has been magnified with higher exposure to social media, ensuring a constant flow of information, especially among the younger generations.9
The rise of eating healthy even forced some food makers to remove unhealthy ingredients from their products. By targeting healthier and organic foods and ignoring the junk foods, this will increase the eating habits of several teens and adults. This generation needs to change the way they eat because it will show later in the years on their blood pressure on how much they need to eat or what they need to be eating to stay healthy. Those who choose to eat hamburgers, fried chicken, surgery foods are in danger to have a higher rest of an unhealthy body were it will lead to make changes when it is too late and their bodies are already mistreated with all these filthy foods. Now commercials are using good influential information in which it states that 20 min outside doing an activity can help every day. This informs parents to guide their children to go steps and leading them to go out play, run or do a fun activity that will keep the child busy and hyped, this will helps the child by exercising and staying healthy. It also gives tips to feed the child a healthy snack every two or one hour by giving then fruit, vegetable or a small healthy meal to maintain his body strong and energized. This also fits for teens and adults as in going out have a jog, ride a bike or walk every day for an hour or two. Also to maintain a healthy diet and eating healthier. There also information in schools that helps Teens and children, meals in schools changed more healthy foods are giving and less fat and non-organic foods are losing their place in the schools by removing
The Queensland Government 'Healthier. Happier ' campaign is a key element of the Queensland Government 's strategic approach to address the critical health issue of obesity in Queensland (Queensland Health, 2014). Three million Queenslanders will be overweight or obese by 2020, and overweight and obesity are the major risk factors for cardiovascular disease, cancer, diabetes and some musculoskeletal conditions (Commonwealth of Australia, 2016). Based on these current trends, the 'Healthier.Happier ' campaign aims is to address obesity in Queensland by encouraging the adoption of healthier lifestyle behaviours. This essay will critique the 'Healthier.Happier ' campaign by analysing the health promotion strategies and the underlying assumptions used in developing the campaign, as well the reviewing the implications of such strategies.
Apart from the economic and institution driven implications of obesity on the Canadian federal system, the issue of obesity also targets the social circle of Canadian media, culture, values and global reputation. If the federal government does not take an active step in the stop against unhealthy eating, bad life style choices and obesity then the problem will continue to escalate. Public policy can be used to bring awareness to issues that effect and benefit many. There was an important study documented in the European journal of public health that suggests, “one in three obese children might not have been obese in the absence of advertising for unhealthy food on TV. Limiting the exposure of children to marketing of energy-dense food could be part of a broader effort to make children 's diets healthier”(Veerman 1). This shocking statistic is directly linked to the normalization of obesity and an unhealthy diet that the media has continued to promote.
The consumers have definitely done their part in terms of the obesity epidemic; however, they are not the only ones to blame. This video sheds light on how misinformed consumers are with the food choices they are making. “There is
In his essay “How Junk Food Can End Obesity” David H. Freedman asserts that the cure to America’s growing obesity problem does not lie with the “wholesome” food movement, but with utilizing modern technology to food that is low in fat and sugar, alongside of being cheap and accessible to almost every American. Mr. Freedman backs supports his assertion by citing many different sources, such as the Wall Street Journal, and the British Medical Journal, alongside of his own personal experience with the world of foods “under construction”. Freedman’s purpose in writing the article was both to expose the wholesome food movement as failing to accomplish the goals that it set out to do, and to educate people on how modern technology has the capability
We live in a world where we acquire the necessities we need through simple means. One of the main things that we need, food, can be acquired through groceries and food markets. They present us with options that comply with almost every preference that customers are willing to buy. With the variety that they present, may it be organic, naturally grown, or processed the problem of obesity comes along. Abundancy of food has taken a toll on the weight of humans, especially Americans. It affects one – third of the adult population in the United States, the numbers are about 78.6 million Americans who are affected by obesity (Obesity Society). Obesity can be caused by a number of reasons not only because of the food that we intake (National Heart, Lung, and Blood Institute) and it has also affected and continues to affect the health of numbers of people (Center of Disease Control and Prevention). There are times that we fail to take notice that it is a problem that needs solving. When is the right time to make a change? Are the changes that we have already implemented enough for Americans to take it seriously? What are the ways in which we can prevent this from happening to children? There are always going to be a bunch of questions that we
In the documentary Food Inc. The message is that the food industry does not want us to know about what we are eating. . This problem may be true however it is driven by the consumer’s continual interest in buying cheaper and cheaper products. The farmers way of life has been revolutionized. Modern farmers think faster, cheaper, bigger. It’s really not until when consumers demand
“Customization of bread types, flavor, toppings and ingredients coupled with fresh, steamed, toasted preparations provide combinations that appeal to almost all consumers” (Tristano in Levin, 2008). Based on the factors and demographic data exposed above the following market needs were identified:
In these straitened economic times, frozen food is a sector that is growing as consumers recognise two main factors. Firstly it offers value for money, and secondly it helps to reduce food waste. The UK frozen food market is worth around £5.1 billion a year and accounts for 8% of the UK Grocery Industry (Kantar Worldpanel, 2010). Although in 2010 the market remained flat, it has shown 11.3% value growth between 2007-2010, with indication that the market will continue to grow this year.