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Case 6 – Domino’s Pizza: a Case Study in Organizational Evolution - Strategy

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Assignment 2 – Individual Assignment 1
Case 6 – Domino’s Pizza: A Case Study in Organizational Evolution

Overview of Domino’s Pizza Domino's Pizza is an international pizza delivery corporation headquartered in Michigan, United States. Founded in1960, Domino's is the second largest pizza chain in the United States and has more than 9,300 corporate and franchised stores in 65 international markets and all U.S. states.
Question 1: Internal Analysis of Domino’s Pizza
The internal analysis will look into how Domino’s Pizza uses their resources to create value in their products and services while gaining a competitive advantage against their rivals. The RCC Model is used in this analysis to look into the different set of resources …show more content…

Brandon leaned towards inclusive management technique in handling his employees. He gathered feedbacks from the employees through multiple programs such as “What’s Up, Domino’s” and “Lunch with Dave”. “What’s Up, Domino’s” is described as large forum for employees to listen to management, communicate their ideas and ask questions. “Lunch with Dave” on the other hand was more personalised. It is a monthly meeting between 12 randomly selected employees and Brandon over lunch. The lunches were a platform where the employees inform Brandon of the things he should know that is happening in the company.
Through these programs, Brandon was able to manage his employees well and even drive them towards high performance. Brandon’s leadership style of “one size does not fit all” allows him to respond differently to different employees’ personalities and situations. He earned the employee’s trust and they are willing to share their concerns with him. In addition, Domino’s also cross train their delivery drivers. Thus, when delivery is low, the drivers are able to assist in other duties like assisting with set-up. This led to better management of employees’ time and will not lead to idling.

b. Reputation
Despite having some negative reputation way back in 2009, Domino’s managed to address the complains and rise up again in the department of reputation. Domino’s is the number two pizza restaurant in the top U.S. Pizzerias and they ranked number one

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