Introduction: Analysis : Intern analysis : ajout KFS We can see thanks to the S.W.O.T.T that Nokia has different strength especially the brand name, the experience, it is the founder of the mobile, but also its level of research and development, the quality of the workforce and of the device. But Nokia was not able to use this strength efficiently in the mobile market. a) Overestimation of the brand name: Indeed, we can observe that the weakness of Nokia was to think that its brand name can be enough to allow the company to be a serious competitor in the mobile market nowadays. Equally the lack of uses efficiently its asset in research in development in this sector to innovate and follow the trends of the market was one of the best weakness of the company. Recommendation: Nokia must self-questioning to know what is it place in the mobile phone market. Indeed, Nokia should actualise its knowledge in mobile market to be able to be a serious competitor. The company has to use application its strategy about innovating and become a leader of the market. This can pass also in the use of its capable workfore which is on of its assets too. Nokia has to applicate its key success factor in term of innovate activities especially but also in using the capacity of its workforce. b) Focus on the software and not enough on the hardware: Similarly, we can talk about the fact that Nokia is more focus on the software, less on the hardware and did not seen the importance of the
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Nokia, which overtook Motorola in 1998 to take the crown of biggest phone manufacturer of world, lost its prestigious crown after struggling for last 3 years. The 4 costly mistakes that lead to Nokia losing the battle are described in this article. Nokia launched its Symbian 60 series in year 2002 which initially had a good market response but with the introduction of Apple iOS in 2007 and Android in 2008, the OS race was completely taken over by the two giants. The reasons for collapse of Symbian OS is lack of applications and UI (User Interface). After facing competition from iOS and Android, Nokia continuously tried to improve their Symbian OS but it was mostly following the UI of Android and iOS and was not creating something unique. Secondly, the company failed to look into the need of available applications in gaining market share. The company made the biggest mistake to take a leap of faith in Windows in 2011. At that point of time, the company already was in declining condition and trusting Windows which was new in the field to regain its status was the biggest mistake the company made. tiff competition from Samsung and Apple, and lack on focus on innovation was the second big reason of collapse. Even if users could ignore the OS, the the hardware features which Nokia was rolling out were quiet late as compared its major competitors Samsung and Apple.
To effectively regain entry into the markets and remain competitive, the memo emphasizes on the evolution of Nokia and ensure that innovations are delivered to the market in a timely manner. Collaboration among the staff is
However that in 2007 the market of Nokia Company started to decrease and the reasons for that is the new competitions like IPhone from Apple that introduced smartphones, along with Android by Google, and Samsung. Even though Nokia Company results for 2012 were pre much good by having 101982 workers across 120 countries along with sales in more than 150 countries, and the reports for revenue were around 30€ billion. Nokia was announced to be the second largest world for mobiles phone makers in terms of unit sales after Samsung, with having world wide market share 18.0%. However that Nokia Company for current days has 3.2% in smartphones and they lost 40% of their revenue in mobile phone in Q2 for 2013. Nokia was listed in fortune global 500 to be world’s 274 largest companies for 2013 from revenue sides. So Nokia Company has good products, services, and reputations. Knowing that their products are good and have nice services, yet comparing to others like Samsung and Apple they are weak because those provide an outstanding products and services which consist of smartphones. So Nokia want instead of providing a good services and products to become like their competition and provide an outstanding products and
Nokia will have to manage this change closely in order to make sure that they are working as efficiently as possible. For this, they would need to communicate well, as this will run through all the stages on the workforce. Elop achieved this primarily with the burning platform, but would need to pursue this through the reinvention. Training is very important when dealing with emerging products because they need to be of a high enough standard in order to gain a market share. Therefore, the workforce have to be well trained so that they understand the tasks that they are given. Nokia must also check on how individuals are coping with the change to prevent
In addition, companies such as apple and Google should not relax. As with Nokia in the mobile industry, these companies will lose their leadership position while acknowledging steps they can take to prolong their success. First, companies must continue to innovate and invention in order to improve the opportunities for the emergence of highly sophisticated technologies from within. Second, big companies should keep a track record for creators and big companies should work with innovative start-ups. Finally, successful companies must innovate continuously. They should not be afraid of imitation. If Nokia immediately develops its products like iPhone, it will not reach that
So, that why I chose Nokia Company to do this research and solve the problems that company has. I have two objectives from this research. First, I want to solve the problem that Nokia Company have it in their technology. They should make a new technology for their produce to avoid any problem. The second objective is advancement again to the marketplace and to compete with other companies to be the first company in produce mobile phone like in past.
Nokia now facing hard time. The company which was dominating the market for years now do not any entity in the market. They mainly focused on middle class and lower class people which was the main problem. They should focus on higher class people who can afford better quality phone with better features and application. If they starting doing it again I am sure people will again attracts to Nokia phones and the company will start once again.
Zoecon Corporation sells insect regulator or insecticide products to consumers, animal health professionals, and pest control professionals. ROACH ENDER, a Zoecon product, was tested in the consumer market. Zoecon must now determine whether to enter the consumer market with ROACH ENDER or supply chemicals to pest control professionals or the major brands within the industry.
Nokia’s aggressive strategy to dominate mobile communication cluster would be the main reason how Nokia could become a world leader in the sector among other reasons. Nokia’s passion for mobile communication industry was great enough to give up more than 40% of its revenue in is pre-owned communication industry to concentrate only in mobile communications. Nokia was also lucky enough to see the possibility of mobile communication early enough to predominate the industry and prevent any competition from
They will focus on Nokia’s key business areas: high-end smartphones and mass-market mobile phones. Each unit will have profit-and-loss responsibility and end-to-end accountability for the full consumer experience, including product development, product management and product marketing.
Once Webb had decided that building a custom system was the correct path to take, he created a team tasked with designing the averall system. It took them 4 weeks to provide a list of the project planning components that would be needed. These were:
The Finnish giant was sitting on its laurels and they have never thinking about improving continuously. They were only focusing on their internal strategies rather than on the customers, they failed to evolve and compete. This has led them to be decreased, after the smart phone industry become known and famous. This is an example of lack of evolution, even Sony, Motorola, Ericsson has failed due to lack of evolution. All these companies were at their prime, they have the technology, they have first mover advantage, but just because they didn’t continuously improve and neither did they evolve, they have been almost gone out of their industries and market
From Nokia’s vision and mission statement it can be inferred that Nokia wants to be known for its credibility and to be a market leader again as it was before the year 2007 (Kess, 2014). Nokia understands that the company has to use innovation to offer products that are not yet
EV: Generally, the threat of substitutes is low in the smartphone industry as there are not definite products that can readily substitute the smartphone. Consumers rely heavily on Smartphone and would not be able to find a close substitute that has all the function of a mobile phone. Furthermore, Nokia is a long and established company with many loyal customers. These people may continue to stay faithful to Nokia and are hence less resistant to change. Also, the perceived level of product