Case Analysis : Parrot's Business Model

1662 WordsJun 26, 20157 Pages
Case Analysis: Parrot Business Model: Parrot was founded by Henri Seydoux in 1994. (Parrot, 2015) “The company creates, develops and markets advanced technology wireless products for consumers and professionals. The company builds on a common technological expertise to innovate and develop in three primary markets: 1. Automotive: With the most extensive range of hands-free communication and infotainment systems for vehicles on the market. 2. Civil Drones: Leisure quadricopters and solutions for professional use. 3. Connected Objects: With a focus in high-end headsets and gardening.” Headquartered in Paris, Parrot currently employs more than 900 employees worldwide and generates the majority of its sales overseas and is also listed on Euronext Paris since 2006. This paper covers all three aspects of Parrot’s business and analysis how all business model segments are connected to one another. Also forecasts the success/ failure chances of the company moving forward. Customer Segments: Parrot has a “Diversified” and “Niche Market” customer segment in all three markets. Every market is very different from each other and is uncorrelated. They have both B2B and B2C relationships in every market and the revenue streams are also independent. In Automotive market their main revenue is generated from B2B relationships which are referred as “Key Accounts” within the company. They are growing rapidly in Drones market and are focusing on both retail and commercial drones. As far as

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