Case Analysis : Tesla 's Marketing Goals Essay

In this paper I intend to provide a sound financial analysis of Tesla Motors Incorporated. I will do so by calculating and providing liquidity, profitability, and solvency ratios and then evaluating those results. Assessment of these ratios will more or less define Tesla Motors’ abilities to meet its short-term debts and obligations (liquidity), performance in relation to sales, assets, and profits or losses (profitability), and the resulting income amount, after tax deductions, against the company’s liabilities (solvency). Additionally I will compare

Two parameters define Tesla’s industry competitive environment: what Tesla is today and what Tesla hopes to become in the near future. Today Tesla delivers an EV in the high-end luxury market ($70k+), but plans to deliver an affordable ($35K) small sized sedan in the next few years (Kaufman, 2015). The differences between Tesla’s current and future plans affect the threats and opportunities for potential entrants, industry competitors, and buyers in the near term and long term.

The purpose of this journal is to compare the old technologies (combustion engines) to the new (electric engines) and have proper laws/regulations. The article explains in great depth how Tesla sells privately to clients. This article is challenging to comprehend, it is written for an educated person. It is relevant with marketing because it explains who the crowd Tesla sells their cars to. The downside of the article is the complex vocabulary.

Ford Motor Company is one of the world’s largest producers of cars and trucks and one of the largest providers of automotive financial services marketing vehicles under the eight brands shown below. The Company is a publicly traded company listed on the New York Stock Exchange. During 2002, the company made 6.7 million vehicles and employed 328,000 people worldwide. Business partners include 25,000 dealers and more than 10,000 suppliers.

Tesla electric cars first appeared as small, sporty two-seaters. On March 26, 2009, the Tesla Model S was released and marketed as the top-performing all-electric luxury SUV in its class. Considering the Model S’s impressive performance capacities, they make a sound argument. David Ener, writer for Canada’s “The Globe and Mail” newspaper describes his experience of driving the Model S

Through all of this information, Tesla and traditional gas powered car owners have learned more about the Tesla and how it is not as environmentally friendly as society may portray it to be. Hopefully the readers of this paper learn that you must be educated before they buy a certain product.

Transportation of goods and people plays a huge role in globalization and self-driving cars have the power to impact transportation in a monumental way. Take Daimler’s Freightliner Inspiration for instance. This 18-wheel truck can transport goods without a driver (O 'Kane, S., 2015). Owners can wave goodbye to the cost of a driver’s salary, training, insurance, supervision, and more. This cost reduction will enable companies to lower their prices, thus attracting more international buyers. At the same time, however, this will also encourage more domestic sales. The amazing Elon Musk is a pioneer of transportation of all kinds. Between his spaceships at Space X, his design for the Hyperloop, an unbelievably fast intercity public transit vehicle, and his all-electric cars at Tesla Motors, Musk is reshaping the automotive landscape (Musk, E., 2015). Because Musk is a man

Tesla Motors Inc. is an American public company which is known worldwide because of its experience in designing, manufacturing and also the selling of electric cars and electric components for vehicles. The motor was started back in the year 2003 in San Carlos, California in the United States (Teslamotors.com, 2014). The company had its headquarters in Palo Alto and at the time of its inception, Elon Musk was its chief executive officer (CEO) (Hunger, 2010).

In this context the control combustion engine companies and fossil fuel industry have over the car manufacturing industry determine many of the preexisting rules surrounding the role of the car industry in culture and society. Tesla has challenged these power structures by integrating a widespread network of Tesla facilities and centralizing discourse on excitement related to sustainable electric economies. Consumers, when purchasing or viewing tesla motors, have the possibility to engage in reflexive thought, paying more attention to their attitudes toward energy saving behavior. This leads to a transformation with regard to how sustainable energy futures are imagined and

This article explains how the new electric vehicle, Tesla, could bring down the planet’s emission of greenhouse, and saves our planet. There is a huge improvement in order of selling this cars in the world, but the Analysts debate about if Tesla will solve this problem or not. Most of them believe that it will be if Tesla ends up driving the rest of the auto industry to change, help for producing more electrical vehicles, and convince people to switch to it .Others says that reducing emissions is quietly hard to accomplish, because Tesla will not be able to cover the global auto industry by

The case study about TESLA was very insightful in the relentless quest for innovation and redefining the world’s transition to sustainable energy. It is inexplicable at times to understand the current policies of our administration such as the US withdrawal from Paris climate agreement. However the road has been paved for the investment in renewable energy and we now see more and more world governments, global commerce and transnational industry are embarking on a plan to

Tesla EV Focus on potential cost saving on gas, reduce cost on service and repair.

Between 2003 and 2013 Tesla was arguably one of the most controversial companies. An innovative company with a breakdown idea, had no financial success in its first decade. With the addition of Elon Musk in 2008, Tesla had a fresh new face at the stern of its company and was poised to make big strides into the future. Those strides finally broke through in 2013 with its first truly positive financial year. However, this year was not without trouble as Tesla found itself in the news for the wrong reasons. On several occasions their Model S design had issues with car fires. Though this did not cause a complete catastrophe, it cased questions to the true safety of their vehicles. Tesla would fight back by arguing the safety of their vehicles saved the drivers lives in addition to unforeseen circumstances that caused the fires. Because of these incidents, investors did get spooked and expectation for the remainder of 2013 and projected 2014 were lowered, yet once again Tesla powered through and had their best year of existence. With these above factors, Tesla is at a true crossroads: do they continue the uphill climb that 2013 presented, or do they falter and fall pretty to its competitors.

One of the main political factors facing Tesla in the US are the incentives offered by different states and cities to Tesla owners. They must co-ordinate with these policy makers and inform the consumer. In China, the key political factor is that “the Chinese government wants to put around 5 million electric or plug-in hybrid vehicles on its roads by 2020, but to date reports have confirmed that there are a mere 70,000 electric vehicles plying on China’s roads. In order to promote EV sales, the government has set a target that 30% of government vehicles purchased by 2016 should be EVs. To reach the target set for 2020, the Chinese government is ready to fund nearly $16 billion to build electric charging stations. To further promote EVs among Chinese car buyers, the government is looking to impose a new tax on gasoline engines and has renewed the private-buyer subsidies for electric-powered vehicles for another three years.” (GuruFocus. 2014.

How can Tesla Motors continue to sustain its competitive advantage in not only the electric vehicle industry but also as a leader in sustainable lifestyle?