Case Study 10.4 Google and Youtube Together Essay

The main reason for the use of YouTube is that you are able to use videos which are more visually appealing rather than reading and therefore is all in front of your eyes, making it much easy to see for entertainment purposes, business advertisements and many more.

While making money online is not easy, it is possible through partnership programs on websites such as YouTube. The way that money is made through sites like YouTube is through the advertising that appears on the site. When a content creator decides

Hulu, on the other hand has commercials. It is terrible right when the ad is done they show a little bit of the show and there is an ad again. A two minute ad is not big deal, but it could get really annoying especially if the ad buffers and just keeps buffering. Unless they have like ad blocker on your computer, but nobody has time for that and sometimes people do not stream on their computers, so they cannot put an ad blocker on their streaming

YouTube uses a similar model as television, advertisements, but in a completely different form. Creators on YouTube are payed based on views, as the more people watch the content the more advertisers are interested in investing, but this model is fluctuating and unreliable. To build a more sustainable model, many creators turn to alternative forms of revenue. Philip DeFranco, for example, has built a business model on selling merchandise, acquiring his own sponsors and working with a larger multimedia company, Discovery Network. Therefore, in a sense new media is still very much financially reliant on old-media. Television shows such as The Rachel Maddow Show has more stability, with advertisers trusting the reliability of

59). Such advertising has been categorized into three forms: “(1) explicit sponsorship where the sponsoring company pays the YouTuber … to market a brand or product, (2) affiliated links where purchases made through the link, or coupon code, provided by the YouTuber will help the YouTuber earn a commission on the sale, and (3) free product sampling where companies send products to YouTubers with the hope that they will create product reviews, advertorials, and just general exposure of the product” (Wu, 2016, p.

What made Home Depot so successful were their not so obvious advertisements. They gained a large customer base by simply informing their customers. They found a new window of opportunity with marketing on online videos. They were able to engage viewers and create a stronger connection with consumers. They were also able to attract a large audience due to people finding it easier to consume their information visually. Most importantly, online videos gave them the opportunity to showcase their products. Their videos demonstrating their product’s utility provided to be highly profitable.

Another reason Obama’s YouTube ads were highly successful is because it demonstrated to the people the power they held, increasing individual and collective agency. The Youtube ads made the public feel empowered since they were more personal and created opportunities for individual involvement. For instance, Obama’s most famous ad released on YouTube called “The Choice” opens with the line “Over the next four months you have a choice to make.” . Through this specific ad, Obama is calling each individual to make “ a choice” and releasing it through YouTube makes all the more personal. The person sitting behind a computer screen is not watching this ad as they wait for their favorite tv show to start but rather chose to click on a link and watch it for themselves. Watching a YouTube ad requires interest and action while watching

Even though the medium plays a crucial role in binge watching, it is also important to take into account the role commercials play in one’s television viewing experience. Commercials serves as a form of distraction when it comes to television watching, as they disrupt a viewer’s concentration. These increased distractions again prove why watching television in the traditional sense, like on network television, decreases habits of binge watching. But what about when online streaming services have commercials as well, does this change the way people binge watch? Video streaming services like

YouTube is a social media platform, owned by Google, where people all around the world can watch seemingly endless amounts of videos on their phone, tablet or computer. The social media platform's creators are those who wish to create unique videos and upload them for the world to see.

Finding an educational show that children will enjoy is hard. However, "YouTube" website is excellent for a child to discover a new and exciting way to find an educational content that actually will love. It's allowed them to find the right website for every stage of their child’s life.

People say that being a youtuber is not a job, but just a hobby.Dedicated youtubers make videos to help pay the bills just like any other job.Youtube can have its pros and cons just like anyother job such as McDonalds.

YouTube is a website that was made to entertain the public when they have nothing else to do. Teens and most likely children are learning they shouldn’t be learning. Kids are learning about narcissism, violence, and how people are making money off of their videos

YouTube has become the most popular video sharing website. It has variety of functions that enable a virtual organization to operate and have different kinds of virtuality impact. To compare with the other similar enablers, it has strengths and weaknesses.Advertising and marketing is the most significant one. You also can gain different technology impact from it. From the Web Reviews, we can see there are a lot of merits of YouTube. However, the copyright infringement is still the important problem of it.

YouTube is the one stop shop for a user’s video needs. Content ranges from funny home videos to vlogs to political commentary, with nothing left out in between. To keep access to the site free for viewers and creators, YouTube adopted a unique business model to maintain viewership and provide an incentive for creators to post content on the site. This model, though successful, brings an array of problems when deciding what content a creator can profit from. The method YouTube used to determine which videos could profit from advertising is unethical as it inhibits content creators’ ability to create entertaining videos to the site.

YouTube is the world's biggest video service website which reaches over 1.5 billion people each month. The site's contents can be viewed on almost any screen with an internet connection. YouTube formats have been changed many times since it was launched in 2005. When the site was first launched, it supported only one video format, 320x240 at 4:3 aspect ratio. However, now 12 years later, the site lets the users watch any combination of SD, HD, 4K, 360, 3-D, and live video on desktops to phones, tablets to TVs, game consoles, and even VR headsets.