Case Summary
BT Technologies (BTT) is an Indian-based company which produces high quality engineering products for several industries such as the automotive and aerospace sectors and the agricultural and construction equipment industries. These products are separated into four separate SBU’s (Strategic Business Units) – which is where BT Technologies’ main sources of income are derived from. These four SBU’s are:
• BT Hydraulics
• BT Metal
• BT Power
• BT Aerospace
Aside from these high quality products, BT Technologies have also created themselves into a “knowledge-based organisation” through their continuous research and development (R&D) efforts. This has helped BTT to become an internationally regarded company not only known for their high quality products used in India and Europe, but also for the supply of their R&D services to high-profile international clients such as General Electric and Volvo Renault.
Current International Marketing Strategies
The current marketing strategies for BT Technologies is fairly simple as they have decided to focus their efforts on select target markets; which consist of the agricultural and industrial sectors with machine tool applications using word-of-mouth promotions.
With the company’s focus on only two market groups, BT Technologies have been able to differentiate themselves from their competitors in their product design and customer service. This is done through giving their clients complete control over the outcome of their
The major threats that we can discern is the fact that the technology is revolutionary in itself and that those types of technological advances are most of the time adopted by early visionaries. Furthermore explaining the technology to potential clients can become a challenge because the clients themselves don’t know what they are looking for and might also not be willing to consider the expenditures involved in such a project.
It seems that the companies, who obtain these technologies, obtain a significant head start in the industry.
In these days, people get addicted to the technology around that we are not even realize. Although technology is very useful to us, it has more disadvantages than we think. Almost everybody in this world think that technology make life more convenient. It is true!!! But very few realize how technology is going to affect our lives. Technology affects us negatively by decreasing the ability of our brain, consuming more time, and decreasing the life skill ability.
“We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.”
Recent research studies showed that B&D is one of the powerful brand names in the world because of its professional tools that has high quality in the industry.
To solve these problems a company can implement Wi-Fi on their network. This can reduce the price of implementing additional cable in the network.
“We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.”
Thank you for taking the time to meet with me Today. After speaking with you and learning more about the structure of ITT Technical Institute, I am even more enthusiastic about the possibility of working at ITT Technical Institute. I particularly enjoyed hearing about the campus and what ITT Tech has to offer is employees and students and what responsibilities are required to be an receptionist at the college institute. After speaking you , I am still interested in the receptionist position and I would love to be apart of a ITT tech family and and help change students life with a smile. I look forward to hearing from you and once again thank you so much for the helpful information it takes to be success with ITT Tech as
Wipro technologies are a company focused on the software and information technology service division as a part of the Wipro group whose header quarter located in Bangalore, India (Wipro Technologies Europe A, 2015). Nandy as the director of Sales and Marketing in Europe started the European operation in London as the headerquarter for Western Eurpoe and he was an Indian with the Indian and American working experiences (Wipro Technologies Europe A, 2015). As a global company, Wipro’s European sales, marketing and project management staff were exclusively Indian expatriates with a short time in Europe (Wipro Technologies Europe A, 2015). These staffs couldn’t build good relationships with the
In today’s society and in the future, everything is fast paced, technology is constantly changing and advancing, which means new equipment and services are always coming about. As a company that strives to better our customers, we are always purchasing new
Success is the common goal of any company.Businesses try to make that goal effective.But, industries don't have the same potential.The difference between them can be linked to capital, human task forces or technological innovation.The type of long-term relationships industries built with customers has become a significative and crucial tool to tackle competition.Then, some businesses as steel earn fewer returns when other like telecommunication services make huge returns.
For Baxton Technology to make a direct investment, construct manufacturing plants and sales offices of its own in Europe, is a distinct possibility. The company has the resources to go through with a large-scale operation such as this, and doing so would allow Baxton Technology retain all the profit they make off their hoist sales. However, this would be a very expensive and risky venture, especially as Baxton Technology has no experience with the European market.
At the time of it's privatisation in 1984 BT's estimated initial value was £3,196bn. As it stands BT is one of the world's leading providers of fixed and mobile communications services. With a market capitalisation in excess of £50 billion, it is one of the largest private sector companies in Europe. It's principal activity is the supply of local, long distance and international telecommunications services and equipment in the UK, serving 27 million exchange lines, and with the acquisition of Cellnet, supports more than six million connections. In the 1997-98 financial year BT's turnover was £15,640m with a pre-tax profit of £3,219m. Currently BT is expanding its presence overseas rapidly and has operations in more than 30 countries worldwide, with joint ventures in another 15 countries.
| Yes – BT has successfully tapped into its target market segment because of its strategic brand positioning and image.
This case is about implementation of a new “shared vision” concept within The Analog Division of Motorola Company. In 1993 Analog division was a major manufacturer of analog products in the world and had its divisions in many different countries. In other words the division had strong global presence. In order to create more efficient global company, Alison and John have decided to develop new shared vision within The Analog Division where managers would be involved directly and indirectly in the decision making process. Before the new vision development, Analog Division and its managers was very limited in decision making. Because they had such a strong global presence their