Case Study (Wipro Technologies Europe a) Essay

1366 Words6 Pages
Case study 1. The Background of the Case
Wipro technologies are a company focused on the software and information technology service division as a part of the Wipro group whose header quarter located in Bangalore, India (Wipro Technologies Europe A, 2015). Nandy as the director of Sales and Marketing in Europe started the European operation in London as the headerquarter for Western Eurpoe and he was an Indian with the Indian and American working experiences (Wipro Technologies Europe A, 2015). As a global company, Wipro’s European sales, marketing and project management staff were exclusively Indian expatriates with a short time in Europe (Wipro Technologies Europe A, 2015). These staffs couldn’t build good relationships with the
…show more content…
It is useful to reduce the power distance between the employer and employees.

Secondly, in the uncertainty avoidance Nandy made the Indian employees participate in the hiring of locals and in suggesting where locals would be most useful, which can lower the uncertainty in the current staffs’ minds threatened because of the new members to some extent (Wipro Technologies Europe B, 2015). At the same time, Nandy made a clear division of responsibilities for the different employees based on the India and Europe (Wipro Technologies Europe A, 2015). For example, the European should build the favourable relationship between the clients and India-base Wipro people, so this is an effective measure to decline the uncertainty in the European business (Wipro Technologies Europe B, 2015).

Thirdly in the Individualism vs. collectivism part Nany emphasized the collectivism and stressed on the team work because all sales and customer interactions in Wipro’s operational model involved team interaction (Wipro Technologies Europe B, 2015). In addition, he worked with the Indian team to have an open attitude to their European counterparts and this is a good idea to make the team similar with each other (Wipro Technologies Europe B, 2015). At the same time, Nandy had built the 30/70 percent on an average and he gave 30 percent on site with the consumer to a local
Get Access