Case Study: Cathay Pacific

aims to study the Cathay Pacific Airways Limited (CX) in tourism and hospitality industry, and the report will critically analysis their strategy and development through the Cathay Pacific’s background information, the company culture, resources, capabilities and competitive advantage, and different strategies. Final, to sum up the company's strategy will give its competitive advantage over the next five years. 2 Background of Cathay Pacific 2.1 Description of Cathay Pacific According to Cathay Pacific

Introduction The Cathay Pacific Airways was founded by Roy C. Farrell from America and Sydney H de Kantzow from Australia. It was established in 24 September 1946 and has become Hong Kong’s flagship airline. Being a founding member of the Oneworld® coalition, it is an aviation leader in Asia. The vision of the company is to be the world’s best airline. Being the best means always striving to excel and provides the highest quality service so that customers are happy they chose Cathay Pacific (Cathay Pacific

“AVIATION SPARE PART SUPPLY CHAIN MANAGEMENT OPTIMISATION AT CATHAY PASIFIC AIRWAYS LIMITED” CASE STUDY GLOBAL LOGISTIC COURSE ASSIGNMENT Prof. Hiroshi Hoshino Umurbek Osorkhan 2EC12056R QBS 10th 5 November 2012 1 Company Overview Cathay Pacific Airways is an airline company founded on September 24th, 1946 by Roy Farrell and Sydney de Kantzow. Starting with a very limited schedule service, the company grew larger through multiple product innovations, technological investments such as the

1.Executive Summary Airline is a complex industry. It involves major capital requirements for aircraft, monitor by government regulations, restrictions and state policy, competitive reaction from other tourist transport and requiring high level of expertise to operate and manage. Airline facing increasing globalization, rising fuel prices, heavy repair & maintenance cost, raising labor costs, increasing competition and requirements for higher service levels and greater flexibility. The acceptance

AVIA3101 Individual Assignment Si Yat PONG (z3440479) Option 1 General The aviation industry of China began for around half a century. As a developing country, the economy of China has a massive increase, but the strictly controlled airspace and complicated regulation limited the growth of China Aviation. Recently, new measures such as more efficient airspace approval process, have improved the situation and giving hope that the market will rise. In fact, the market has rapidly increased. As the

The ability and means by which an organisation is run, requires for strong managerial expertise and leadership. The ability to realistically plan, organise resources effectively and efficiently, co-ordinate and control resources in this every changing, complex, dynamic environment is at the forefront of quality managerial practices. Good management has demonstrated itself more important than ever, with the peak Global Financial crisis in 2008/2009 proving that the historical theory’s and innovations

Local Case Study -Executive Summary This report provides a brief introduction of the employment conditions in the Singapore Airlines. It begins with an overview of the company’s profile. The report proceeds to elaborate on the pros and cons of working as a flight attendant. Data were shown to access and analyze the turnover rate and salary range of the different ranking flight stewardess. (To be continue and amended when the whole report is completed.) -Profile of Company Singapore Airlines (SIA)

Feasibility study of setting up a budget airline in Hong Kong (Success factors of setting up a budget airline in Hong Kong) Prepared for Final year project Coventry University & SCOPE, City University of Hong Kong Presented by Steven 52657161 February 13, 2012 Table of Contents 1. Introduction…………………………………………...P.1 2. Background/ Problem Statement…………………..P.1- 3 3. Literature Review…………………………………P

Mutual Fund Analysis Case Study Investor Summary John and Jane Mooney Working for an investment firm I was recently asked by my boss to help advise two of firm's best clients. The client's names were John and Jane Mooney. Both John and Jane are in their early 40's and have no children. John is a fireman for the local fire department while Jane is a professor at the local community college. The Mooney's annual income is roughly $115,000. The Mooney's own their home and are virtually debt free

or other transportations like through train to save their costs. Therefore, the traditional airlines need to change their images and strategies in order to fulfill the needs of customers. For example, the fanfares provided by The Dragonair and Cathay Pacific Airline which providing high quality of service with lower price. And the online promoting strategy which placing advertisement though social media platform such as Facebook can establish a young and updated image of the airline in order to fulfill