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Case Study Evergreen College

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Evergreen College (Evergreen) is a Canadian post-secondary private career college established in 2003, offering more than 14 different diploma and certificate programs within six campuses in two Canadian provinces. The key barriers in the early days of Evergreen internationalization efforts were insufficient finances, Insufficient Knowledge. With no real expertise in any foreign markets; Evergreen mainly focused to serve the Canadian markets in Ontario and Alberta. However, due to the intensity of the competition within this industry in the domestic market, Evergreen started to serve the international student markets only through recruitment students’ agencies, as well as immigrations lawyers or consultants across the globe. These moderate

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