Case Study : Glaxosmithkline ( Cosmetics Soap And Other Detergent Manufacturing

Better Essays

Writing Assignment #3: Sensodyne: Pronamel Distributed by: GlaxoSmithKline (GSK) Rochelle Hetrick Troy University Dr. Rodger Morrison Case Study: Sensodyne Pronamel distribution: GlaxoSmithKline (enamel protectant toothpaste) Industry Label: Soap and Other Detergent Manufacturing Industry NAICS code: 325611 Company Ticker Symbol: GSK Stock Price (03/28/15): $46.59 QUESTION 1: Identify the firm 's apparent current mission. Then briefly review the firm 's current objectives and strategies. “The business is focused around the delivery of three strategic priorities which aim to increase growth, reduce risk, and improve our long-term financial performance. These priorities are: grow a diversified global business, deliver more products of value, and simplify the operating model.” (GSK 2015) The company works to diversify by creating a more balance business and product portfolio that will ensure sustainable sales growth. The company produces and distributes pharmaceuticals, vaccines, and consumer healthcare. The have redesigned research and development so it will be able to sustain an array of products that offer valuable improvements in treatment for patients and healthcare providers. They want to simplify the operating model by reducing complexity and becoming more efficient. They have a mission of being responsible in their delivery strategy to achieve success. QUESTION 2: How would you describe the firm 's current financial condition? (Use

Get Access