Case Study : Global Market And My Audience Of Peers Essay

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Case Study Amazon.com 2015 History Good day academia and my audience of peers. Finally, I have chosen Amazon.com as my company of choice. Consequentially when I started looking for a company to write my final case study on, I searched deep down inside of myself, and asked myself, what exactly is it that I prefer in a company. In addition to that, I asked myself, what company in today’s global market is very empathetic to its customers, stakeholders, shareholders and environments. Future more, what company also served speed, and saved time? That is when I choose Amazon.com. You see Amazon.com, is a company with a vision, that states “to be earths most customer- centric company: to build a place where people can come find and discover anything they might want to buy online” (The Balance Barbara Farfan August 14 2016). In addition, I looked at Amazon.com mission statement is, which states, “We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience.” This mission statement promises an attractive e-commerce service to satisfy customers’ needs. (Lawrence Gregory July 21 2016 Panmore institute) Amazons main objective is to become the best place to buy, find and discover any product or service available online. Amazon.com will continue to enhance and broaden its brand, customer base and electronic commerce expertise with the goal of creating customers ' preferred online shopping destination, in the
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