Case Study: Juice Fountain Cold

In celebration of ElleG’s previous successes in the personal electronics market, we have made the decision to hurdle into the market of small appliances. As champions in our current niche, we have been afforded the opportunity to create new concepts with the most innovative technology at our disposal. Coupling our innovations with cutting edge ideas, we have developed a new product to our distinguished line of personal appliances and would like to introduce the new ElleG “ABrew”. A single brew coffee system without the need for individual cups.

I envisioned a cozy eco friendly spot in the African American community right across the street from the high school and recreation center. There are many people who pass by it’s a high traffic area. Considering the high rates of childhood obesity, diabetes, cancer and more why isn’t there a spot where these youth could get a fruit smoothie on the way to school. Perhaps the guy who works out every night doesn’t have to drive across town to get a protein shake after working out at the recreation center. There isn’t even a health food store in the five mile radius. Well there are two ways we could go about this.1) Create a juice or smoothie bar with unique signature drinks that will make our clients come for more. 2) Purchase a smoothie franchise and offer drinks with all the recipes standardized. On one hand it’s easy to just purchase a franchise it’s a package deal the work is done for you already. On the other hand creating a new line of drinks that meets our customers’ needs while intriguing their taste buds is so much more rewarding. We have owned a successful business in the same neighbor hood for the past 30 years. We have a great credit history and many resources. Which is the best approach? Purchase a readymade juice bar for $80,000 or develop one of our own for $40,000.Since the investments needed are significantly different let’s compare the franchise vs. start our own unique juice bar. The franchise deal covers all of the research and functional issues

Because fiber is crucial to absorption, try putting beetroot into your smoothies. Good juicers are mighty expensive for having but one purpose. Modern countertop blenders are tough enough to break beets down to a smooth, silky texture.

I would like to open a juice shop , from the morning time from 7am - 4pm for those people who are looking for a fresh juice with a break fast

First, the strengths are that the overall design, “the creation of the smoothie and juice names, and distribution, was done with multiple stores as the goal.” (Pg. 2) This business model differentiates them from the competition because instead of offering the same flavors, juice names, design, and distribution to all of the locations it is determined by a section of stores rather than the entire market. This tactic allows their business model to be targeted for a specific demographic depending on the external environment.

The Conveyor is used in most of your chain pizzeria. They help production to go faster and its cuts down on a lot of mistakes from leaving it in the oven for long. With conveyor, you must use a pizza screen. This oven has a lot of parts that help it run if one breaks down the oven is down and needs repair before you can use it. The nice thing the parts are easy to find it's having them put on it the hard part. With this oven, you can put out a lot of product in and it will take half the time is take in a deck oven. You can adjust the speed and how hot you want it and it never gets cold during a busy night.

This documentary talks about the story of an Australian man called Joe Cross, who was a fat guy weighed 309 pounds. In the past 9 years, he lived on pills to ensure his body’s proper functioning. However, he still fell ill. With doctors and conventional medicines unable to help long-term, Joe turns to the only option left, the body's ability to heal itself. He suddenly realized the importance of keeping fit and decided to diet by juicing. After 60 days, Joe successfully lose 82 pound, which almost equals to one fourth of his original weight. The documentary impressed me a lot, not only because of Joe’s perseverance, more importantly, is the influence of juicing on Joe’s body. Juice contain a great amount of micronutrients, including potassium, vitamin A, and vitamin C. Moreover, constantly eating vegetables and fruit helps reduce risk for heart disease and kidney

Background Nekter Franchise was first established by Steve Schulze and his wife Alexis in 2010 with the mindset of reinventing healthy juices for the consumer market, just like Starbucks reinvented coffee beverages. They wanted to create their juices and products with the idea that “healthy” can also be affordable and taste good, yet at the same time leave their consumers feeling refreshed and rejuvenated. In order for their products to deliver this “natural” feeling for the consumers, the couple demanded that fresh deliveries happen at each Nekter location six days a week. Their first Nekter Juice Bar opened in Costa Mesa, California in 2010, and has currently expanded to fifty-two locations in California, Arizona, Nevada, Texas, and Colorado

The juice bar concept was pretty new in Australia, and the way boost furnish this concept is also very new in the retailing industry. Boost is not about only appreciable taste and healthy juice or smoothie but this brand is all about overall experience for the customers when each time customers comes in their store and we are talking about experience includes tasty products, best service and lively employees who are there only for their customers and always smile when you enter the store, call you by your first name with their polite tone. (Grocer, May 3, 2008, Vol.231(7853), p.42)

Also in late October, about two-thirds of U.S. Wal-Mart stores started selling a machine made by Esio Beverage Co that makes both hot and cold drinks called the Esio beverage system. This machine does not use K-Cups but uses its own version called e-packs. The Esio is will be the biggest threat to date for Keurig because the Esio will make good coffee but will be “more than just a coffee machine,”(Geller) said Lyle Myers, the company's president . “We have a system for every member of the family,"( Geller) Myers said. He also discusses that the machine can be used all day and, “not just in the morning” (Geller). The Esio has licensing deals with Kraft Foods Group Inc, Campbell Soup Co and Unilever Plc. Esio's will offer some unique drinks like Maxwell House hazelnut coffee, V8 Splash juices, Diet Brisk iced teas, Country Time Lemonade and Crystal Light drinks.

NBB try to reduce negative impact on environment by using cost-efficient energy-saving alternatives. NBB invests in a wind turbine, making it the first fully wind powered brewery in the United States. NBB has also used a steam condenser that captures and reuses hot water used for boiling barley and hops in the production process to start the next brew. The steam is redirected to heat the floor tiles and de-ice the loading docks in cold weather. NBB also purchased an energy efficient brew kettle that

End users are those individuals walking in the company stores, ordering a smoothie and a cookie, paying the cashier and then telling her friend how wonderful the ambiance is. This buyer segment does not purchase large amounts of product at one time and likely chooses Jamba because of the quality of the ingredients. With no switching costs and a growing industry offering many options, patrons of smoothie cafés can freely purchase their delightful cool beverage anywhere. According to the U.S. Census Bureau the number of stores within the “snack and nonalcoholic beverage bars” industry grew from 36,036 in 2002 to 49,463 in 2007 [ (U.S. Census Bureau) ]. This trend means that Jamba Juice will have to increase customer loyalty to battle the increased competition.

Refrigerators are manufactured in two basic designs which are referred to as Direct Cool (DC) and Frost Free (FF) refrigerator.

The company has an objective to promote the knowledge of the healthly vending machines to people around different industries and to increase the interest of the devices to people who are already aware of them.

orange juice to complete a survey on a new line of frozen orange juice. After