Arimont: Deodorant

The P&G community consists of nearly 98,000 people working in almost 80 countries worldwide. What began as a small, family-operated Soap and Candle Company now provides products and services of superior quality and value to consumers in 140 countries.

Johnson & Johnson, a 130 years old famous multinational healthcare company through its family of companies is involved in the research and development, manufacture and sale of a wide range of products in the healthcare. Product that related to human health and well-being has always been their main interest over the years and also presently. Johnson & Johnson was incorporated in the State of New Jersey in 1887 by three brothers; Robert Wood Johnson, James Wood Johnson and Edward Mead Johnson.

This report has been created with the intent to analyze the athletic apparel industry with a specific focus on Lululemon Athletica, Inc., further refered to as Lululemon. In this report you will find that the strengths and weaknesses of Lululemon’s current strategies and future goals are analyzed and compared to that of its closest competitors. In conclusion to the analysis, recommendations have been made to potentially guide Lululemon Athletica, Inc. in a positive direction in regards to its future endeavors. The following

Soren Chemical is new to developing a consumer brand (it partners with formulators to use private-label branding for its Kailan MW line). Therefore, they are relatively inexperienced with marketing consumer-oriented brands whereby they have to handle directly with wholesalers and also market to retailers, pool service professionals and consumers. This inexperience might have caused miscommunication between channels as seen when pool service professionals and specialty retailers had made inquires about Coracle but only 30% recalled receiving the Coracle material. Also 70% of them stated that Coracle

3. The brand promise was backed by good reputation and high quality product with good image of the end product. Their strategy was to aim and communicate the benefit to the end user, and show how the ingredient branding can properly improve the brand value of polycarbonate. With awareness and that both the manufacturer of the end product and the company that makes the most elementary component of the product stands for flawless quality and the consumer can trust this product. This was materialized though ingredient branding campaigns and multistage marketing strategies, such as cooperation marketing. Where each partner finances its own part, and resulted in a win, win situation. The integration of advertising and public relations pushes the message to more consumers minds. This also lead the end user the willingness to pay more for products labeled with Makrolon ingredients and increase demand and today Makrolon is a well known brand.

The industry that Lululemen operates in is the Women`s Apparel industry which is a mature, large and fragmented market that has highly sensitive to the economic conditions and trends.

products, have attracted a lot of customers throughout the world. The company has a huge

Aesop is a company that was founded by Dennis Paphitis since 1987. It has 61 stores worldwide. The Aesop is a cosmetic,

Customers expect safe and strong products, sold to an affordable and suitable selling price, otherwise they will refuse to buy it. The aim of big companies is to fulfil and exceed customers’ expectations and offer them quality products.

Scope, a green mint tasting mouthwash, was positions as a great tasting mouth refreshing brand that provided bad breath protection. It is the first brand that offers both effective protection against bad breath and a better taste than other mouthwashes.

Arimount Corporation is well known for beauty and grooming. The launch of Everfresh deodorant will define the anti-perspiration market. A new chemical, tricliceron, will put Everfresh above the competition. Tricliceron will allow for freshness through the toughest sweats. After 20 years in the hygiene market, return on investments have been average. After the launch of Everfresh, revenue is expected to be above average. Currently, the market is saturated with below to average products that only mask the problem. Everfresh will eliminate the

The brand seeks great opportunity to further develop the business, enhance product design as well as company’s brand image.

This mouthwash market was initially developed by Warner-Lambert being pioneered by brand Listerine. In 1977 Warmer-Lambert launched Listermint mouthwash as a direct competitor to Scope. Before 1987 the mouthwash market was continuously growing on average of 3 percent per year, in 1987 the market experienced a 26 percent increase after the introduction of new flavor. In 1976 Scope was the leader in the Canadian market.

1. Brand awareness – being a newcomer in the market will create difficulty in gaining acknowledgement; however, I feel we have a terrific product and a solid business model that will eventually speak for itself.

Consumers purchase products based on what the product can do for them or based on what they get out of the product. The fact that companies spent valuable resources creating products does not in itself entice consumers to buy those products. Therefore, the approach taken by both REI and Cabela’s to publish a rich set of product information serves to inform customers of the value the products have for them. When consumers recognize the value of a product, they are more likely to purchase the product. Customers are also more likely to upgrade or pay a premium for a product in which they see greater value. In this way, getting good product information in the hands of customers is key to driving sales, which increases the financial success of the company, be it REI or Cabela’s (Ruskin-Brown, 2006).