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Case Study Of Comcast

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Critical Thinking Assignment: Comcast Case Study Macro- and competitive environment
Any change in the factors that make up the macro-environment can have a direct impact on the Comcast Corporation. These factors can affect the Porter Five Forces that shape their strategy and their competitive advantage over other firms.
Among these factors; Political, Economic, and Social are the three most critical factors in Comcast’s macro-environment. Political factors can impact Comcast’s long-term profitability in a certain country or market. Comcast is diversified in more than a dozen countries which exposes them to different types of political environmental risks such as pricing regulations, work week regulations and wage legislation. Comcast can use country’s economic factors such as industry growth rate and consumer spending to forecast organizational growth. Other economic factors that should be considered are the comparative advantage over host country, unemployment rate, and economic growth rate. A society’s culture which is comprised of shared beliefs and attitudes impact the culture of an organization. Comcast can use social factors such as demographics to understand the customers of a given market and how to market to those customers.
After compiling Porter’s Five Forces; buyer power, the threat of substitution and competitive rivalry are all high making these the most critical factors in Comcast’s competitive environment. Customers want the best offer available while paying the least amount possible. The smaller the customer base gives them higher bargaining power to seek increasing offers and discounts. The threat to substitute is high since there are several services such as online streaming, cable and satellite providers that meet similar customer needs. High rivalry among existing competitors will drive down prices for more services and play competitors against each other. Overall, these three forces will affect the long-term profitability of the organization. Nature of the threats
The Comcast Corporation is currently exposed to several threats with the competition continuing to increase in the industry. The biggest of these facing the organization are regulatory changes and technological changes.

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