Engagement With Comcast: Case Study

In the world today, when you hear the words AT&T, Cox Cable, DirectTV and Comcast the first thing that would typically come to mind is enjoying sports and family television. Often time’s customers don’t really know into the weeds of a company until something goes wrong. A consumer may find interest in the event they have bought stocks into a company and they see it all fall. Companies such as this service millions and millions of people all over the world. It is sad to know that some of these organizations while looking squared away on the inside have such serious ethical issues going on or that went on within their organization. The last thing a customer wants to do is tune into the t.v. and find out that one of their providers was

Out of every 100 customers 20 had to call again for repeat work installation and service activities .Within a short span of thirty days there were around 16 percent repeat or rework .

Any change in the factors that make up the macro-environment can have a direct impact on the Comcast Corporation. These factors can affect the Porter Five Forces that shape their strategy and their competitive advantage over other firms.

Facts: The plaintiffs (Imburgia, Greiner) filed a class action lawsuit against the defendant (Directv) for allegedly charging early termination fees improperly. The defendant was unsure about the application of state vs. federal law and put forth a motion to stay or dismiss the case in preference of arbitration, which was denied by the trial court. The court of appeals affirmed by stating that the state law precedent applies and the arbitration clause was unenforceable.

My compare and contrast essay is about Comcast and DirecTV. Do they offer the same thing to their customers or is one better than the other one? For the longest time I was curious to know which company has the better deal for their customers. Not just the better price, but I would like to look at service and their reliability as well. Comcast has been around for many years.

Comcast even included bundle deals for their customers. Comcast sold two types of bundles: television content and services. Content bundles typically included the big broadcast networks, basic cable channels, and a selection of premium cable channels. Bundling decisions could be highly controversial, as the high-profile legal dispute between the Tennis Channel and Comcast illustrated. Comcast elected not to include the Tennis Channel in its basic cable package, which reached nearly all TV subscribers. Instead, it placed the channel in a premium- priced sports bundle, which reduced the Tennis Channel’s advertising revenue. Comcast service bundles typically included television, Internet service, wireless voice, and sometimes even home security

While public purpose challenges are still judged by the Madison Cablevision standard today, the Supreme Court of North Carolina has refined the doctrine’s scope. To start, the court in Maready v. City of Winston-Salem addressed whether a broadly constructed state statute allowing for local economic development could meet the Madison Cablevision standard. Further clarifying the first prong of the Madison Cablevision standard, the court in Maready held that “whether an activity is within the appropriate scope of governmental involvement and is reasonably related to communal needs may be evaluated by determining how similar the activity is to others which this court has held to be within the permissible realm of governmental action.” Maready

Another case that is important to note when talking about privacy rights vs. the First Amendment is, Doe vs. TCI Cablevision. A hockey player named Tony Twist sued TCI for misappropriation of name and defamation. Misappropriation of name falls under the general heading of invasion of privacy. Twist believed that is name was being used in a bad connotation and that his likeness was being affected. Misappropriation of name in torts is defined as “the "right of publicity," which is said to "protect a person from losing the benefit of their [sic] work in creating a publicly recognizable persona”’ (Doe vs. TCI Cablevision). Twist believes that he should be compensated for the use of his name and character in the comic book. The defendant uses Twist’s

Comcast Corporation, based in Philadelphia, PA, with its bundling services operates as a media and technology with its two primary business, Comcast Cable and NBCUniversal. Comcast sprung into life in 1963 and went public in 1973 (James, 2014) It has acquired many corporation to take a firm stand where it is at today. Comcast Cable is nation’s largest video, high-speed Internet which has continuously increased its speed 13 times in last 13 years which now offers up to 505 Mbps to residential customers and up to 10 Gbps to businesses as well as phone services under XFINITY brand (Comcast, 2014). NBCUniversal operates in media, entertainment and sports cable network, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures and Universal Parks and Resorts (Yahoo Finance, 2015). Comcast also invests heavily in innovative businesses that represent the next generation of entertainment, communications and digital technology by partnering with entrepreneurs who have the vision, passion and tenacity to succeed (Comcast, 2015).

The county should focus on proving that the evaluation was completely objective. The numbers are already on the side of the county and there is not concrete evidence that age had anything to do with the situation. The only problem is that in criminal law there must be clear proof that this occurred. In a civil lawsuit there normally must only be preponderance of the evidence. According to the case of Bell Atlantic Co. vs Twombly there must be more than the possibility that age discrimination occurred. The situation must also be "plausible" to demonstrate that this discrimination occurred not just a could have happened situation(Steinman,2016). The county should hire someone to mediate communications or at least be present at all meeting between

Fitting in Verizon wireless visions and goals these are setbacks are going to exist especially with diversity and different cultural backgrounds and different in ideas and opinions. Verizon is going against itself with the scandals and negative reports by ex-employees and replacement workers. Leave it to them they’re running a clean and upstanding organization. This type of attention can lead to dissatisfaction in work accountability and create negative moods and emotions from management and employees.

Comcast is a large cable and satellite television provider in the United States. The company has been plagued with internal weaknesses and external threats in recent years and is in desperate need of turning around its customer service department as quickly as possible. Aside from customer service, the way the television industry is marketed to is changing, Comcast has to stay on the cutting edge in price, product quality, flexibility of plans, and customer service. Comcast has many different areas of their business that need to be analyzed to see where they can invest time and monetary resources to improve the quality of their product and service to their customers.

Verizon Communications formed by the merger of two big and successful companies, Atlantic Corp. and GTE Corp., is the largest telecommunication company. The company serves large part of the market in United States. However the company faces certain strengths and weaknesses which affect the way company formulate its strategies.

In response to the market trend, the company has introduced some new products. Comcast launched a constant guard, a security program designed to help protect its high-speed internet users from online threats. Comcast also launched a beta version of Fancast Xfinity TV, its online television service. The Xfinity service gives subscriber access to hours of content not previously available online. Comcast also took the opportunity of the market trend and added to its mobile content. It released Comcast Mobile app 2.0, which includes a remote DVR programming service. Also, the company launched COMCAST4U, a mobile SMS text service, which gives customers access to frequently accessed account functions. All of these new additions will allow Comcast

threats as an organization. This case analysis will highlight the top three for each category and provide a rational for each factor. The SWOT analysis will serve as a tool for identifying alternative strategies for the organization and help define a 3-year growth plan. Various matrices, including a SWOT analysis and a Financial Ratios Analysis, will also support specific strategies and long-term objectives. Other relevant, recent activities and supporting research will also be supporting the strategies defined in the case analysis.