The Internet Software And Services Industry

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The Internet Software and Services Industry in the Information Technology Sector includes companies developing and marketing internet software and/or providing internet services including online databases and interactive services, web address registration services, database construction, and internet design services. It does not include companies classified in the Internet Retail industry. An analysis of Google and Monster from both a financial stance and from within the Internet software and Services Industry; with use of a balanced scorecard and Porter’s Five and SWOT.


The Internet Software and Services industry is currently in the growth phase of the industry life cycle. Hook defines the growth stage as “Product acceptance is established. Rollout begins and growth accelerates in sales and earnings. Proper execution of strategy remains an issue” (Hook 89).


The Porter’s Five Forces Industry Analysis in the Internet Software and Services Goal is to analyze the level of competition within their company’s industry, and thus assess current and potential lines of business. The Porter’s five includes Supplier’s Power, Buyer’s Power, Competitive rivalry among firms in the industry, Product Substitutes and Potential Entrants. Help manage and set their profitability expectations, because as profitability decreases, competition increases.
The suppliers in the Internet software and services industry have a good amount of

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