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Case Study Of Domino's Pizza

Decent Essays

8.0 Actions done by Domino’s Pizza the company had implemented a communication plan during the crisis and took important actions to manage and control the negative effects 8.1 Identify video‘s maker and take action against them The company started by taking digital photos of the 2 employees from the video and distributed a message to all locations in the United States requesting help identified by name. The company found them and contacted the Ministry of Health and the local police on charges against the offenders. 8.2 Remove the video At the same time, the company's social networking team immediately contacted YouTube to request removal of the video because it violates many of the site's guidelines. YouTube replied that it would only withdraw the video at the request of the copyright owner; it considered that the woman who photographed her colleague was the legitimate owner. Then YouTube removed the video on the recommendation of his lawyer, she signed the letter. 8.3- Respond to Public concerns Domino's decided that it would be better not to go to the public with a press release or a press conference immediately. They knew that by making a public statement, anyone who had heard the case for the first time would be intent on seeing the original video and thus encouraging its spread, instead, it responded to those who contacted the company about the story. 8.4-Responding to negative video by positive video. Three days after the original incident, Domino published its own

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