preview

Case Study Of Eatery

Better Essays

Problem Statement
Food industry nowadays become important as other industries around the world. Besides, eating is a daily necessary of human being.The eatery or cafeterias seem to grow and expanding in Malaysia. This condition makes people face difficulties in order to choose the eatery or cafeteria for having a meal.No doubt, food are among the most contributed factor that influence customers to choose the restaurant for dine-in. So some research is needed to handle this kind of problem.
The main point of this research is factor affecting choice of eatery or cafeteria. This research focuses on Northern University of Malaysia (UUM) students since they are not allowed to bring the equipment to cook such as rice cooker. Then, UUM students are …show more content…

To identify the factors that influence the decision in choosing eatery or cafeteria in UUM.
2. To identify the most influenced factor of choosing eatery in UUM among students.

Literature review
a)Introduction
There are some researcher had shown some factor affecting choice of eatery or cafeteria that customer consider being important when selecting eatery.Based on their demographic profiles, customer restaurant choice variables have been investigated. For instance, Liang and Zhang (2009) studied the relationship between service quality, price fairness and customer satisfaction in student food service. As the result, the ranking of the factors are food variety, price fairness and convenience. In the other hand,VeljkoMarinkovic , Vladimir Senic , PredragMimovic , (2015) already done some research on factor affecting choice of restaurant in Serbia and the result obtained from the first study shows that the quality of food and the price are the most factor that influenced the choice of restaurant. Generally, it is same as the situation in UUM, as a student,they prefer to choose cafeteria based on their budget and the quality of the food as well. There are some other factor that can impact in choosing restaurant to dine-in. For

Get Access