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Case Study Of Fitchef

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Phase1: Desktop research FitChef is a health conscious food company. Fitchef is well known for their 21 DAY CHALLENGE kits that consist of lifestyle food, smoothies, drinks and snacks. Their products can be delivered or you can come collect it by hand (Fitchef, 2016). Healthy food has not ever tasted so good. FitChef is targeting to grow into the world's leader in real food solutions .FitChef is all about great tasting food, loads of selection, low-carb selections and outstanding service quality. They believe that their EatClean ethos is the reason that their customers report feeling gratified (Fitchef, 2016). FitChef offer consumers two options: Food that can be frozen, and reheated when it is necessary or readymade food (Fitchef, 2016). FitChef is dedicated to really …show more content…

Healthy food and drinks has a big influence on the overall sales of health and wellness products in South Africa. This led to 13% growth on sales in 2015. Monetary value is the prime driver for food and beverages purchases in South Africa with believed nutritional benefits secondary. This is mainly relevant among lower living standards measure (LSM) customers. Most naturally healthy food produces often carry inferior unit prices and have a tendency to to appeal to consumers with changing awareness about healthy eating, hence the continuous value growth (Euromonitor International, 2016). Health and wellness is anticipated to support a stable value growth over the prediction period. Growth is estimated to be determined by Naturally Healthy (NH) products which at present clearly leads the total sales of HW products across South Africa. Investigation of healthy eating by consumers is also likely to increase overall demand for food and beverages that are considered healthy (Euromonitor International,

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