Case Study Of Frrooti

The purpose of this research is to investigate the idea of choice in a marketing context, if there is such a thing as a choice and if so, what does the idea of loyalty amount to in terms of suspended will by way of instilling into a consumer the sense of loyalty towards a brand, a product or a service and the factors that are responsible for brand loyalty especially in the Nigerian Sugar Refineries. Previous research had shown that product quality has an effect on brand loyalty but there is still little or no literature discussing the extent to which product quality influences brand loyalty and none of the product quality models adopted for the Nigerian market. The qualitative and quantitative research methods were used; interviews were conducted on four Dangote Sugar Refineries personnel

Social Factors. Social factors affect consumer behavior significantly. Every individual has someone around influencing their buying decisions. The important social factors are: reference groups, family, role and status (Perreau, 2014.)

Success in the Chinese’ fruit beverage market is contingent upon distribution decisions made by firms in the market. Many companies have failed to prosper in this market due to poor distribution decisions. However, the Chinese fruit beverage market is attractive. The advantageous nature of this market is revealed by examining competitive rivalries, and the social, economic, and political forces that will affect your firm’s ability to successfully compete.

In an article called Cultural Factor Highly Influences On Consumers & Their Buying Behavior – In Indian Context, the basic characteristics of culture are described:

Pepper, and Pepsi. The product is also in competition with energy drinks, such as Monster and Red Bull, who are category leaders. These competitors have extensive distribution networks, larger marketing budgets, and lower production costs, which places them at a greater advantage compared to Flavor Beverages. The major competitor is the Coca-Cola Company, the world’s largest soft drink manufacturer and distributor with renowned product lines that are produced at lower costs through economies of scale.

The success of Maggi has been largely due to the fact that it is liked by consumers of every age group – be it children, teens, young working professionals, mid age adults, parents etc. Maggi is available in probably the most inaccessible locations in India, for instance the Maggi points en-route to

The results of the study indicate that a large portion of the repeat buying behavior is due to unexplained factors across purchasing occasions. The authors state that this study has a 72% of reliability, but did not show the calculation of how the number was derived. The written English is weak and some descriptions are not so clear. Despite this deficiency, this article provides marketing managers with another perspective to sustain brand loyalty. In regards to the 72% reliability, further research can incorporate quantitative methods of research to indentify outliers, which can lead to a more accurate

India is a major manufacturer as well as a major importer of soft drink beverages. The 50 Billion soft drink market is at an annual rate of 28-30% for

There is enough room to add Sugar Cane Juice to the GraceKennedy product line. This will generate increase sales and profits. The new product will be sold into the existing markets and also venturing into the new markets based on the need for the product. Effective marketing research was conducted to determine if potential customers in the new market will accept this new product which is found satisfactory. In addition, based on the desire to expand the revenue margins, diversification of the products will be crucial for the company.

The purpose of this research is to investigate the idea of choice in a marketing context, if there is such a thing as a choice and if so, what does the idea of loyalty amount to in terms of suspended will by way of instilling into a consumer the sense of loyalty towards a brand, a product or a service and the factors that are responsible for brand loyalty especially in the Nigerian Sugar Refineries. Previous research had shown that product quality has an effect on brand loyalty but there is still little or no literature discussing the extent to which product quality influences brand loyalty and none of the product quality models adopted for the Nigerian market. The qualitative and quantitative research methods were used; interviews were conducted on four Dangote Sugar Refineries personnel

Different authors have given many ideas, perceptions about those factors according to their experiences. Henceforth, an explanation about each factor and the relationship of each factor with the brand loyalty based on prior studies can be shown as

Forging good brand relationships can be done via behavioral loyalty by the understanding the patterns of repeated purchases, quantity and types of products consumed(Keller, 2001).

Brand Loyalty is a concept which has both attitudinal and behavioural components. Marketers are very concerned about brand loyalty. It is not simply about repurchasing. It consists of customer’s commitment towards the brand and consumption repeatedly whenever the need arises. In addition to that, customers might also act as advocates for the brand. Hence both the entities form a long lasting relationship. The success of any brand is dependent on its capability to attract customers. It is very critical for a brand to have a loyal set of customers who will stick with the brand always. Loyal customers are more likely to buy a brand than a customer who is not. This helps in generating a stable source of revenue. Sometimes brand loyalists engage in

There are approx. 5 main factors that could be used to identify and analyse, these are Cultural [subculture and social class], Social [reference groups, family, status], Personal [age, occupation, economic situation, lifestyle, personality and self-concepts], and Psychological [Motivation, Perception, beliefs and attitudes]. Cultural factors can influence buying behaviour by the different types of perceptions that channel through country to country. Top marketing countries will always spot shifts in different cultures to discover the needs of sporting kits and replica football stickers.

Aaker (1991) defines brand loyalty as ‘the attachment that a customer has to a brand’. Two different levels of loyalty are classified: behavioural and cognitive loyalty (Keller, 1998). Behavioural loyalty can be indicated by a number of repeated purchases (Keller, 1998). Cognitive loyalty refers to the consumers’ intention to buy the brand as the first choice (Keller, 1998; Yoo and Donthu, 2001). Another indicator of loyalty is the customer’s willingness to pay higher price for a brand in comparison with another brand offering similar benefits (Aaker, 1996).