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Case Study Of Reliance Jio

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RELIANCE JIO CASE STUDY
Diwesh Dutt

ABSTRACT: India has enormous occasions for telecom operators and is one of the best markets for telecom business. However it is equally filled with challenges like Intense competition , Infrastructure requirement & Strict Regulatory framework (License fees, Spectrum allocation & auction etc.) The case touches the series of events which headed to the formation of RJio Infocomm and also enlarges about the various strategic plans by Mr.Mukesh Ambani,CMD RIL to ensure a successful re-entry in the sector. This case presents a brief overview of the decision making dynamics of the CMD, for making a comeback in Telecom sector and also gives an opportunity for further discussion on the future strategies of RIL. 1 …show more content…

Recently, Reliance Jio launched LYF WIND 1 which is one of the best mobile under 10000 under the LYF brand. From keeping a track of the latest news, watching movies, playing games, to reading books, the smart phone is becoming an all encompassing device.
This very reason is the motivation behind Reliance Jio’s attempt at creating affordable handsets and services that meet high-quality standards.

Jio services
Jio aims at creating an entire digital ecosystem, offering broadband services, applications, smart devices, and mobile telephony facilities. Its offerings range from a wide library of recorded and live music programs, television shows, sports programs to movies.
Jio Money and Jio Play are among the most popular Jio applications.
Jio Play
The Jio Play content streaming service allows users to conveniently catch up on their favorite TV shows. It allows uninterrupted entertainment without buffering videos and also provides a seven- day back-up of shows9.
E-health services
Reliance Jio has recently entered into an association with a public health center in Punjab. The company’s e-health services are currently being tested there. The goal is to create a platform wherein video calls can enable both medical examination and diagnosis of …show more content…

The company has also invested in 500,000 sq.ft of data centers which are currently functioning in Noida, Nagpur, and Navi Mumbai. An additional 500,000 sq.ft of area also became operational for the same, prior to the commercial launch. These centers not only aid efficient storage of data but also act as servers for Jio applications10. REFERENCES
1. https://www.worldwidejournals.com/indian-journal-of-applied-research-(IJAR)/file.php?val=June_2014_1475494236__84.pdf
2. http://www.ciim.in/reliance-jios-marketing-strategy-case-study
3. Mukesh Ambani's son Akash Ambani joins Reliance Industries; begins at telecom arm Reliance Jio, The Economic Times.
4. Reliance Jio Infocomm Limited, Cellular Operators Association of India.
5. Reliance Industries buys 95% stake in IBnfotel Broadband for Rs 4,800 cr, The Economic Times Business Line.
6. Reliance Jio to launch commercial operations by December; to alter telecom industry landscape, say experts, The Economic Times.
7. Reliance Jio launches 4G service for employees, Business Standard, December 27, 2015, retrieved December 29, 2015.
8. Reliance Jio to launch commercial operations by December; to alter telecom industry landscape, say experts, The Economic

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