Case Study Of Walmart

Decent Essays
Wal-Mart saw that their competitors’ sales were increasing, so they had to take action. The key facts and issues presented in this case were the declining sales and reducing profit. Wal-Mart had to revise their marketing strategy, while maintaining what they are known for; which, is their everyday low prices (Ferrell, Hirt, & Ferrell, 2009). In order to stay on top, the company must keep up their market strategies. Wal-Mart felt the pressure form their competitors, so they had to adapt to the new and change the existing strategies (Our History, n.d.). It is so important in the business world to be able to embrace the change. When Sam Walton started Wal-Mart he had ten simple rules. They are commit to your business, share profits with associates and treat them as partners, motivation, communication everything, appreciate everything associates do, celebrate our success, listen to everyone in the company, exceed your customers’ expectations, control your expenses, and swim upstream (Our History, n.d.).

The competitive environment caused Wal-Mart to rethink their marketing strategy, because other stores were offering lower prices. Wal-Mart had to up there game, because competitors would add stores. They would either build new or buy the assets of
…show more content…
However, Wal-Mart did make a great come back in a recessionary economy. So yes, I if think Wal-Mart use the same strategies during a thriving economy environment they will achieve more than expected. Wal-Mart focused on improving the look and quality of their current stores (Ferrell, Hirt, & Ferrell, 2009). This move helped out a lot. In one of our recent readings, we read about McDonalds. When McDonald was upside down, they still build new store. They lost more money. Wal-Mart was very smart and spent money on fixing the problem within the current stores. Once the revenue increased, Wal-Mart expanded by building new stores and watching the items that the customers were
Get Access