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Case Study On Meteor

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meteor case study: Introduction: The telecommunications industry is divided into four primary categories; mobile telephones, fixed line telephones, internet and broadband and broadcasting. I am going to center this essay on the mobile telephone sector. I will assess the attractiveness of the mobile telecommunication industry in 1980, analyse meteor’s strategy on entering the market and the reasons that caused it to change them. Lastly I will discuss how I imagine the telecommunications industry will evolve over the next 5 years. The telecommunications market within Europe mainly grew within the groundwork of state monopolies. (1) The State-owned body, Telecom Eireann employed the greatest number of people in Ireland and was the worst quality …show more content…

This would would improve the attractiveness of an industry and provide businesses with comparative advantage. With the hope of lowering high prices and increasing competition in the mobile phone industry, Etain Doyle opened up the opportunity for a new mobile operator to enter the market. In 1998, after a struggle between Orange and Meteor; Boyle presented Meteor with the third mobile network license. The license was awarded on the grounds that Meteor could deliver a greater amount of competition to the market. (5). However, the issuing of the license was slowed down due to legal action taken by Ms. Justice Fidelma owner of Orange, who found Doyle’s decision to be biased and unreasonable.(6) These accusations were dismissed in June 2000 but the proceedings caused Meteor to lose over 127 million euro. It proves difficult for new companies to gain access into a duopolistic market because in order for them to be successful they must commit heavy investments in marketing, distinguishing their brand identity, research and development and they must secure access to distribution channels. Meteor faced further delays as a result of complications with finding

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