preview

Case Study On Transcend Media Group

Decent Essays

ABOUT TRANSCEND MEDIA GROUP
Transcend Media Group is an award winning communication agency started in 2009. TMG is passionate about the work they output, are passionate about their clients and their work. They embrace resource sharing and best practices to ensure their clients and their own success. TMG does: -
• Advertising
• Communication Strategies
• Brand Identity
• Media Strategy, Planning and Buying
• PR
• Digital Media
• Events and Experiential Marketing

THE BOARD OF DIRECTORS
The Board of Directors at TMG includes the CEO of Mr. Tony Gatheca, the Operations Director Mr. Lai Muthoka, the Chairman Mr. Mike Njeru, and other directors. They have various functions. Firstly, they clearly define TMG’s mission, vision and core values and set in motion strategies that ensure the company stays aligned to the set organizational goals. They ensure that that the Company fulfills its corporate objectives, while protecting the Company’s general interests.
The Board of directors is responsible for approving strategic guidelines, management goals and annual budgets. They also approve policies in investments, finance, corporate social responsibility, corporate governance, remuneration and evaluation of senior executives, risk control and management, shareholder remuneration and own shares.
They are also concerned with the appointment …show more content…

Part of her job is to ensure that employees are receptive to direction and work well to achieve the organizational goals of the department. This involves motivating employees and giving them a reason to fulfill their mandate to work willingly. When individuals need to improve on their current skills, she organizes various trainings for the employees to ensure that they remain competitive and work better for the betterment of the organization. She also sets clear guidelines that help in employee’s career plan, salary increments and employee reward schemes among

Get Access