Case Study

1542 Words Sep 30th, 2010 7 Pages
I.
History

Monde Nissin Corporation has been providing Filipino consumers high quality products and excellent service for more than 29 years. In June 1980, the first Nissin biscuit was rolled out of the Laguna plant. Since then, Monde Biscuits has been a consistent top player in the market. Among the first few fast-selling biscuits were “Nissin Butter Coconut” and “Nissin Wafer”.

With the company’s drive for excellence and continuous innovation, Monde Nissin subsequently ventured into instant noodles in November of 1989 Encouraged by the popularity gained by LuckyMe! Instant Mami (noodles with soup in pouches), Monde Nissin came up with other first, such as LuckyMe! Pancit Canton (noodles without soup in
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Instant noodles have really become a norm in our society. Busy people, who don’t have time to prepare healthy meals, buy instant noodles because it is very easy to prepare, and because of its taste and most of them are office workers and college students. Eating too much noodles is bad for us because that only means that you are risking your health. Even though the FDA classified preservatives as safe to eat, instant noodles are still not healthy for us. Just look at the label, it is high in calories and carbohydrates. In our own opinion, instant noodles are not healthy because of the preservatives and the ingredients it contains. We are not saying that we should stop eating noodles. There is nothing wrong in eating instant noodles, however we should eat it in moderation, we shouldn’t eat too much of it and we should complement it with a variety of food to make up a holistic balance diet.

*LUCKYME! DURING THE TIME OF GLOBAL RECESSION

All of us are aware of the global recession in 2008, businesses not only the well-known company but also the small entities are greatly affected, there are no exemptions. But in the case of Lucky Me, as we observe it, it was not directly or totally affected by global recession, its product is suited to the financial crisis. Nowadays, there is urgently searching for cheapest food, luckily, Lucky Me instant noodles are cheaper, very affordable, even the poor ones can afford it. Really, Lucky Me instant

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