Case Study: Prep For Black Friday: Sam's Club Membership

Not only that, it has expanded in many other countries which are Brazil, China, and Mexico. Sam’s Club also offers several opportunities services to the needs of small businesses. To run a business we will always need these following categories- such as HR, payroll, legal laws, accounting, digital marketing, and health care needs and they all plays a big role in all major and small businesses. Sam’s Club has more than 100,000 employees in the United States and Puerto Rico. In this case, 75% of employees get promoted from hourly positions and more than 20,000 employees get promoted every year. Small business can be the backbone of the America economy. Small business helps get economy growth and succeed in life. To keep Sam Walton’s dream successful, the former CEO Rosalind Brewer had the best crew of people who worked hard alongside with her. Their entire goal was to make Sam 's Club great again. Good leaders must carry a great characteristic because good leaders will always listen and support their entire crew. Leaders must treat others with respect, also must be able to support the decisions of others, and they also involve others in their planning process. As Mr. Sam said, “Our philosophy has always been simple,” he once said. “We are the agents for our customers” (“Our History”, n.d.).

ALDI claims that when you shop at ALDI, you can always count on finding products that are consistently equal to or better than the top national brands in quality and taste, for up to 50% less than at traditional grocery stores. ALDI claims that by shopping at their stores, one can save an average of $115 a month on family’s groceries on staples like fresh produce, milk, bread and eggs.

Black Friday shopping is a controversial issue in the United States; while many believe the day after Thanksgiving is a part of holiday festivities, others view it as destructive. Throughout “Black Friday: Consumerism Minus Civilization,” Andrew Leonard argues that the chaos of Black Friday, the day after Thanksgiving in which crowds of Americans shop all night for extremely low prices, lessens the sophistication of Americans and the true meaning of the holidays. People become so consumed in the idea of endless sale prices that they forget to embrace what they already have, such as family, food, and shelter. He believes that Black Friday shopping has become out of control and describes the negative effects of excessive consumerism. he explains how most consumers act completely insane while Black Friday shopping and how society encourages this behavior by creating commercials and advertisements. Furthermore, Leonard states that it hurts the economy and damages one’s mental health. While Leonard is probably wrong when he claims that Black Friday shopping is completely troublesome to America’s well-being, he is right that consumerism overpowers the true significance of Thanksgiving.

Costco is a company that has grown their business through customer service that goes above and beyond. Costco not only focuses on external customers they also care about their internal customers. They continue to strive to have affordable prices, great benefits for their internal customers, and Lenient return/refund policy. Costco has figured out a way to expand their membership by word of mouth(Timm,2014). They have done this by building a strong relationship with their customers. Having a strong relationship with customers is important, especially for a business such as Costco. Seeing as Costco is a retail business a majority of their customers will be return customers. Ensuring that their customers are satisfied has proved to be a key factor in their

The prices at Wal-Mart are always low. They even price match other stores. ThisWhich means if you bring in a sales paper with, for instance, a microwave that’s $45 and Wal-Mart has the same one for $65, they will sell it to you for $45. If they have something marked lower than what it really is they sell it to you for that price, even if it’s a big difference. You definitely get more for your money at Wal-Mart.

The main reason why so many people go Black Friday shopping is because of the amazing deals and how much money you can save. In order to be a smart shopper, finding the best deals is key. There are many ways to locate

Costco and Sam’s Club are more similar than different. They have the same model. Costco is known as an Upscale Sam’s Club.

This marketing plan focuses on the repair of marketing strategies of SAM’S CLUB’s brand image. The main focus is implementing a dynamic data-driven retargeting marketing strategy through data-driving apps to consumers. The company’s message is for consumers to install the Sam’s Club app so that they can successively retarget users in their campaign who most likely to create an account for membership. Sam’s Club will collect data about its consumers attached to the device ID’s, similar to behavior and demographics, to decipher which ones have the greatest potential in becoming high-value users and which ones are most likely to defer. Moreover, with this data, the emphasis will shift to increasing the run-of-the-mill income per user, driving

In order for Sam's to continue to perform it may be necessary for them to imitate some of Costco's strategy and begin to stock more luxury products. This will expand their clientele by appealing to a more upscale class of consumers and in effect could steal some of the markets that Costco's operates in. If implemented correctly, this would effectively improve their overall financial performance.

The cheapest item on their menu is the sub sandwiches at $6.50, which comes with chips and a pickle spear and is served on a freshly baked deli roll and the most expensive item on their menu is the large Specialty Pies which are served on Sam’s hand rolled stoned baked crust. You also have to pay $2.39 for your drink and for pop they serve Coca-Cola products. Also the Sam and Ella’s near my house has a special where if you order a large Specialty pie you get a six pack of Coca-Cola products for free. The items I have had from Sam and Ella’s are the Arti Wrap, the Arti toast, Yard Bird, and my own Masterpiece pizza. The Arti Wrap is an appetizer in which Ella’s Artichoke spinach dip and mozzarella are wrapped in Sam’s pizza crust and it is $6.95 for it. The Arti Toast is an appetizer in which Ella’s Artichoke spinach dip is on garlic toasted that is covered in garlic and is baked until it is the perfect golden brown color that is desired and it is also $6.95. The Yard Bird is a sub sandwich and it is chicken breast with tomato, lettuce, mozzarella, and mayo on a fresh deli roll that is baked to perfection and it is $6.50.My own masterpiece pizza that I have created at Sam and Ella’s is a small ten inch pizza with carved ham, pineapple, and black olives for $9.95. The quality of the food is always amazing and you can tell that they take their time to make sure their food is mouth watering and tasted like it was made by your own hands or by one of your family members I always get full of either the Arti wrap and half of my Yard bird or my small pizza I get or all of my sandwich or my small pizza if I didn’t get any appetizers. I usually have to take leftovers home because the food is filling and would hold me over until my next meal

It was in the twentieth century that the world was first introduced to a now well-known household name, Costco. In 1976 that the first Costco was opened, formerly known as Price Club, in San Diego. The philosophy of this company is simply stated, “Keep costs down and pass the savings on to our members.” (Costco.com) It has held onto its philosophy of keeping prices low for almost half a century. Costco is self defined as a “membership warehouse club.” (Costco.com) It provides a wide variety of brand name products in their warehouse-style store, and strives to provide all members with the lowest prices that they can offer. Today, Costco is a well known and loved company by consumers.

At Walmart I found some discounts. One discount was soap, which was only for $4.00. Another discount was water, which was only for $2.00. These discounts in other stores are a bit expensive to buy, but these discounts from Walmart are very very cheap. At first I actually thought that Walmart would have more expensive things than Walgreens, but it turns out I was wrong.

Black Friday. What is it? How did it start? What does it even mean? Black Friday is the day after Thanksgiving. Since 1952, it has been regarded as the beginning of the Christmas shopping season, and most retailers open very early and offer great sales. Black Friday is not an official holiday, but California and some other states consider "The Day After Thanksgiving" as a holiday for state government employees. It has routinely been the most busiest shopping day of the year since 2005. The community also isn't the best during this shopping season. Seven deaths and ninety eight injuries have been reported.

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The purpose of this research is to examine consumer behavior on Black Friday. Black Friday is typically the busiest shopping day of the year, and it is all driven by the chance for consumers to save the most amount of money possible while getting their holiday shopping done. Research was done online, and also through personal experiences. By understanding what retailers and consumers hope to accomplish on this day can have a positive impact on everyone. Consumers are able to get what they want with the least amount of turmoil, and retailers are able to turn a profit. This research can be most helpful to merchants, as it will help them to understand what a consumer