Case Study : Samsung Electronics Co

1861 Words Nov 29th, 2014 8 Pages
Samsung "believe that crises are opportunities for innovation and that change is about action. It takes a different kind of strategy to navigate tough economic times and become one of the world 's leading companies." (Farhoomand, A and Yiu, E, 2013).
Samsung Electronics Co., Ltd. (Samsung Group or "the company") is a specialised group, with a wide range of operations in sectors such as financial services, chemicals, electronics and infrastructure. Samsung 's headquarters is in Gyeonggi-do, South Korea and had around 286,284 employees as of December 31, 2013. Samsung is a global company and operates through about 30 subsidiaries and other affiliates across Asia, Europe and the Americas (Market Line, 2014). Samsung has 124 offices and facilities in 56 countries globally (Datamonitor, 2007). Samsung has a strong focus on Research and Development (R&D) and innovative ideas - this allows them a competitive advantage by enabling Samsung to launch new inventive products that enhance market share and revenue (Market Line). This report will focus solely on the mobile phone industry and the environmental drivers that impact Samsung and discuss the company 's responses to these factors.

Analysis Framework
Various factors impact the external environment of Samsung, which should be acknowledged, understood and analysed by Samsung so it can achieve the highest performance. The PESTEL framework categorises these factors under six headings, namely: Political, Economic,…
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