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Case Study Summary: Metro Cash And Carry

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Chapter 2 2.0 Company profile
2.1 Metro cash and carry world wide
METRO Cash & Carry pioneered the self-service business-to-business wholesale concept. Our dynamic business model adapts seamlessly to the most demanding markets. Headquartered in Dusseldorf, Germany, METRO Cash & Carry is the largest sales division of the € 67.3 Billion METRO Group, one of the world’s leading international trading and retail companies.

METRO’s success story began over 4 decades ago in 1964, with the opening of its first wholesale distribution center in Germany. Today, the company is a leading player in almost every market it operates in, with around 700 wholesale …show more content…

The success of this new way of selling goods was possible due to the characteristics and facilities offered by the system, but also due to the economic growth specific of years 60s.
The policy, on which Metro was relying to was represented by meeting the customers’ demands, by offering them high quality products at an advantageous price. The available of products in certain time represents another important characteristic of Metro Group, giving the clients the possibility often products they needed. The economic growth that Germany met in this period of time, leaded the company to rethink their strategy by entering on new external markets, in those countries with high economic potential like France, Austria and Denmark in year 1971.
The same as in the situation faced in Germany, the reactions were positive, because the new system of selling goods was easy to be adapted to the market conditions, stimulating the merchants to develop their own activities. The expansion of the company continued also in the next years in the Italian market where the requirements where more strict and more rigid because there the Group had to face a very conservative market in difference with the previous markets where they already had entered. Later on, the local companies and clients realized the importance …show more content…

Metro Products:- ARO AUTHENTIC A wide range of basic daily use products Everything for my basic fashion needs

FAIRLINE FINE FOOD Always a Good Deal (Non-Food) Fine Foods and Value For Money

HORECA Select LAMBERTAZZI The professional line for hotels, restaurants and caterers Your reliable travel solution

SIGMA Tailor &

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